Webinar - How to Create an Effective Cause Marketing Program

This free webinar will take place on September 25, 2013, at 1:30 ET. It is intended for those who wish to tie their cause marketing promotions to real-world results (eg sales, traffic, loyalty, or engagement).

Join Anne Erhard, SVP, Cause Marketing at MSLGROUP, and Sandra Hijikata, March of Dimes Chief Revenue Officer, to explore cutting edge best practices for creating successful, mutually-beneficial cause marketing programs for retailers and consumer products that drive purchases and raise funds in this FREE webinar.

Video - Green and Sustainable PR Best Practices

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Event - CMF13: Captivate. Connect. Activate

Cause Marketing Forum 2013 (CMF13) will take place May 29-30, 2013 at the JW Marriott in Chicago. As a savvy cause marketer, you know that it's not enough to simply create a company/cause partnership. You must captivate your audience with a compelling story, connect on a meaningful level and provide accessible ways to activate consumer participation while generating business and social benefits.

Event - GreenTech Insight for Innovation Workshop - Telling Your Story: Communication for Innovative Businesses

GreenTech Insight for Innovation Workshop - Telling Your Story: Communication for Innovative Businesses will take place on February 19, 2013, at the Innovation Park, 945 Princess Street, Kingston, Ontario. Is what you do complicated and difficult to explain? Learn how to communicate to your stakeholders in a way that makes them listen, care and understand. This intensive ½ day session will feature expert guidance on how to effectively communicate the value of your business or innovation.

Profiting From the New Rules of Green Marketing

On September 13th, 2012, Jacquie Ottman conducted a webinar on the new rules of green marketing. Jacquie Ottman is a New York city-based expert on green marketing and an advisor to Fortune 500 and entrepreneurial companies and several US government eco-labels. She is also a sought-after speaker who has written four books on green marketing. She has worked with large and small companies and government agencies including Energy Star and USDA certified biobased label.

In this webinar Jacquie focused on stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (see below for more details). The webinar addressed how to take a lifecycle approach to developing and marketing greener products and packages in order to:

Building Support for Action on Climate Change Before We Reach Tipping Points

We need to take aim at those who are environmentally indifferent and hit them with an effective call to action. If climate advocacy is to succeed, we must do more than regurgitate the same tired rhetoric, we must work on a targeted message that encourages action. While a growing number of people accept the facts about our environment, inaction threatens the survival of our species. Time is running out, and unless we can find a way to get through to those who refuse to act, we will not make the needed changes in the time we have available.

It is easy to understand why many laugh at the Luddites who ignore climate change. However, this group is no laughing matter; they are in fact a serious threat to planetary health. Deniers are in the way of efforts to enact progressive national and state policies on energy and the environment.