On September 13th, 2012, Jacquie Ottman conducted a webinar on the new rules of green marketing. Jacquie Ottman is a New York city-based expert on green marketing and an advisor to Fortune 500 and entrepreneurial companies and several US government eco-labels. She is also a sought-after speaker who has written four books on green marketing. She has worked with large and small companies and government agencies including Energy Star and USDA certified biobased label.
In this webinar Jacquie focused on stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (see below for more details). The webinar addressed how to take a lifecycle approach to developing and marketing greener
products and packages in order to:
