Office Depot's Back to School Cause Marketing

For a second year in a row Office Depot is successfully using cause marketing to increase its profile. It would appear that the efforts are paying off as sales from this year's campaign are already out-performing last year's effort. Office Depot has been a business leader through its anti-bullying effort. Last year Office depot's We Supply Kindness' campaign partnered with Lady Gaga's Born This Way Foundation and provided a one million dollar donation. This year Office Deport continued its anti-bullying campaign and partnered with the boy band One Direction offering another million dollars for anti-bullying education in schools.

According to David Hessekiel, President of Cause Marketing Forum, here are three lessons to be learned from Office Depot:

Event - Sustainable Brands London Conference

Sustainable Brands London Conference on November 18 and 19, 2013, at the Lancaster London, Lancaster Terrace, in London, UK. This event continues the sustainable brand community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.

Canadian Taxpayers Money to Promote Fossil Fuels

The Harper government has launched a $16.5 million PR campaign to promote Canadian fossil fuels but refuses to provide details about how it is spending taxpayers money. What is known is that the campaign will sell the "benefits" of the tar sands, oil, gas, pipelines as well as other Canadian natural resources.

Natural Resources Minister Joe Oliver would not answer questions from opposition MPs who pressed the minister for details.

Oliver is providing a training program to instruct his department’s scientists and other officials as to what they can and can't say to the press and the public. As explained by Oliver, it is “designed to help them communicate with the public.” The propaganda program will cost Canadian taxpayers half a million dollars.

Video - Green and Sustainable PR Best Practices

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