We need to take aim at those who
are environmentally indifferent and hit them with an effective call to action.
If climate advocacy is to succeed, we must do more than regurgitate the same tired rhetoric,
we must work on a targeted message
that encourages action. While a growing number of people accept the facts
about our environment, inaction threatens the survival of our species. Time is
running out, and unless we can find a way to get through to those who refuse to
act, we will not make the needed changes in the time we have available.
It is easy to understand why many
laugh at the Luddites who ignore climate change. However, this group is no
laughing matter; they are in fact a serious threat to planetary health. Deniers
are in the way of efforts to enact progressive national and state policies on
energy and the environment.
