Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Tuesday, March 4, 2014

The Green Economy Outpaces the Conventional Economy: Small Businesses Need to Get On-Board

There are growing opportunities for sustainable businesses. During the period from 2008 to 2011, the green economy in the US has outpaced the conventional economy by a considerable margin. This is particularly true of the the food, personal goods, and construction markets.

The rate of growth for green business products and services are rising faster than conventional goods in the US. This figure is even more remarkable given the fact that this steady growth occurred throughout the depths of the recession.

Monday, February 17, 2014

Webinar - Green Business Success

Green Business Success is a free webinar for green business owners & entrepreneurs who want to increase sales and grow their profits in 2014. This webinar will take place on Tuesday February 18th, at 12PM Pacific/3PM Eastern. Join Jamie Clem, from the Green Business Bureau and Ted Ning, founder of the LOHAS Expo, for a FREE invitation-only webinar that teaches you how to grow your green business in 2014. This informational-packed and empowering webinar is taught by business experts and it gives you a 3 Step business formula, while managing your time and resources. Grow your business to financial security with purpose, training, and empowerment!

Thursday, June 13, 2013

Small Businesses are Going Green in America

A new report from the nonprofit, Green America, shows that a record number of small businesses are going green. The report is titled, "The Big Green Opportunity for Small Business in the U.S."

The findings in this report are welcome news as the small business community has been understandably slower then corporate America in adopting more sustainable business practices.

Here are some of the survey's key findings:

Saturday, November 24, 2012

Message to the Federation of Small Businesses: Every Business Can Go Green (Video)

The Federation of Small Businesses (FSB) annual conference was founded in 1974, and has more than 210,000 members across 33 regions and 230 branches, the largest organization representing the interests of small and medium businesses in the UK. 'Small Business and the Environment' was this year's conference theme.

Monday, April 30, 2012

10 Sustainability Initiatives for Small Businesses

Although the constraints of many small business often preclude the grand sustainability gestures of larger corporations, there are many things that these businesses can do to be more sustainable. Here is a summary of ten easy and inexpensive things that small businesses can do from Miratel:

Thursday, January 12, 2012

Ten Green New Year's Resolutions for Businesses

Powerful forces are aligning to drive sustainability in 2012. Companies are leading by eliminating waste and diminishing greenhouse gas emissions due to the realization that the pursuit of environmental benefits yields material results.

Thursday, April 21, 2011

Businesses are Combating Climate Change and Turning a Profit

All around the world, there are many sustainable success stories from companies that are seeing tremendous profit from green.

At HP, carbon reductions are now 33 percent better than in 2005, fossil fuel use has been cut by 62 percent and the water savings have increased to 89 percent. Companies like the UK's British Sky Broadcasting having reduced customers' carbon emissions by around 124,000 tonnes. Some corporations, like PUMA are committed to carbon neutrality.

Du Pont has set a goal to increase annual revenue by at least $2 billion USD by 2015 from products that reduce carbon emissions, which were already generating $731 million USD as of 2009.

According to a 2010 global survey, seventy percent of firms with revenue of $1 billion or more say they plan to increase spending on climate change initiatives in the next two years.

Nearly half of the 300 corporate executives who responded to a survey conducted for the accounting and consulting giant Ernst & Young said their climate change investments will range from 0.5 percent to more than 5 percent of revenues by 2012.

Whether to enhance brand loyalty or to reduce costs, businesses are seeing the merit of going green. More than four out of five respondents, or 82 percent, said they plan to invest in energy efficiency in the next 12 months, with 92 percent saying that energy costs will be an important driver.

Despite the challenges, the Ernst & Young Survey indicates that corporate executives are increasingly committed to taking action on climate change. The fact that 70 percent of executives said they planned to spend more on climate change programs is clear evidence of this trend.

Even in the absence of government regulations on climate change, businesses see the value of investing in sustainable programs because they see the opportunities to grow through new services and products, as well as save money through enhanced efficiency and limit risk. This is more than just public relations, it is a reflection of the market driven movement.

© 2011, Richard Matthews. All rights reserved.

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Thursday, April 14, 2011

Cooperation Between Environmental Organizations and Businesses

Increasingly we are seeing cooperation between environmental organizations and businesses. All around the world, grassroots environmental organizations are teaming up with corporations in the service of the environment.

Environmental organizations have commonly pressured corporations to change. Greenpeace's widely publicized campaigns against unsustainable companies are some of the best known examples.

Other environmental campaigns are less adversarial and more inclusive. There are many strong partnerships were the business community is working alongside environmmental groups. For example, Xerox has partnered with The Nature Conservancy to promote sustainable forestry, preserve biodiversity and help minimize forest loss and degradation that contributes to greenhouse gas emissions.

Strong partnerships are forming where non-profits are putting their expertise to work guiding businesses. Some of the most productive partnerships involve information sharing between environmental groups and companies. Greenpeace has partnered with companies like Cisco and Google, Carbon Trust has put out a Green Guide for SMEs and the WWF-UK has launched its Green Game-Changers initiative for Business. The WWF is involved in training business executives for sustainability through its Sustainability Training Program. The WWF has partnered with the IMD to create a Sustainable Business Program. The WWF also provides training to business leaders through its One Planet Leaders Program The Environmental Defense Fund has the comprehensive Innovation Exchange and Ceres has been integrating sustainability into capital markets for more than 20 years.

Other campaigns work with companies to foster change from within the business community. For example, 350.org's "The US Chamber of Commerce Doesn't Speak For Me," campaign.

Various professional and development organizations support sustainable businesses. The B Corporation, certifies businesses as change agents, The ISSP, International Society of Sustainability Professionals, promotes professional development, as well as providing networking and sharing of best practices.

Although the EPA is a government organization, the public - Private cooperation that fuels its Green Power Partnership program has yielded impressive results.

Cooperation between businesses and environmental organizations is helping to produce a greener world. These partnerships illustrate that capitalism and environmentalism can converge in ways that benefit the planet.

© 2011, Richard Matthews. All rights reserved.

Related Posts
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Wednesday, April 6, 2011

350.org and Business

Bill McKibben and 350.org have some ambitious plans to get the business community involved with efforts to reduce CO2 emissions. The business community is responsible for a large amount of the CO2 being pumped into the atmosphere, if we are to achieve necessary reductions business people have a critical role to play in shaping a more sustainable economy.

Many business people know that regulatory standards send clear market signals to investors and entrepreneurs about new opportunities. The current climate of uncertainty does not serve the business community. Numerous product innovations, clean energy investments and new service offerings will flow from a consistent EPA effort to regulate greenhouse emissions. As many states across America have demonstrated, policies that address greenhouse-gas emissions do not impair economic growth. To the contrary, they enhance it by attracting venture and institutional investors and new high technology and manufacturing companies.

In a conference call with Bill McKibben and the 350 team, The Green Market's Richard Matthews asked what 350.org is doing to help support the business community to combat climate change. Bill McKibben answered the question by saying, "it is really important to get businesses and business people involved that is why we are getting chambers of commerce involved." He went on to say, "capitalism is supposed to be innovative flexible and creative,[and] most business people are prepared to consider energy powered by the sun and the wind."

McKibben wants to get businesses to sign up to support efforts to combat climate change through a campaign that targets the US Chamber of Commerce. Rather than represent small businesses, the Chamber is actually a giant lobbying machine, spending more money to influence the political process than anyone else in Washington.

As indicated on the 350.org site, "The Chamber is controlled by big polluters, poisons politics with its dirty money and opposes every single effort to curb climate pollution."

As well known author and New York Times journalist Thomas Friedman said, "All shareholders should be asking CEOs why they still belong to the Chamber."

The Chamber has opposed every piece of legislation designed to slow the onset of global warming—in recent months it has tried to block the EPA from enforcing the Clean Air Act, arguing that global warming would be “on balance beneficial to humans” because fewer people would freeze to death and that in any event “populations can acclimatize to warmer climates via a range of range of behavioral, physiological, and technological adaptations.”

The US chamber of commerce spent 132 million dollars on lobbying in 2010. The Chamber gets more than half of its funding form 16 anonymous corporate donors. Of the companies that donated to the Chamber, $1 million came from the Fox Broadcasting Network. Fox host Glenn Beck urged his viewers to donate to the Chamber—and a US Chamber official called in to his program to thank him for his support.

Of the 32 million dollars the US Chamber of Commerce spent on the 2010 midterm election, 90 percent went to Republican candidates who are climate deniers.

Historically the Chamber has been on the wrong side of some major issues. They supported Joseph McCarthy in perpetuating the red scare, they also fought against American involvement in World War ll, civil rights, disabled rights and now clean air.

Local business chambers are increasingly at odds with the US Chamber. Local chambers of commerce have cut their ties in cities like Seattle, New York, and San Francisco as well as states like Florida, South Carolina, Missouri, Kansas, Colorado, Pennsylvania, New Hampshire and Washington.

More than a thousand businesses have also abandoned the Chamber, they include a wide range of companies from small businesses to international corporations like Apple, Nike, Microsoft, Levi-Strauss, Best Buy, and General Electric. For a map of businesses who are saying that the US Chamber of Commerce does not speak for them click here.

When Nike relinquished its position on the Chamber's board of directors it said, "We fundamentally disagree with the US Chamber of Commerce on climate change." When Apple resigned their position on the Chamber's board of directors they released the following statement, "Apple supports regulating greenhouse gases, it is frustrating to find that the Chamber at odds with us in that effort." Click here for a complete list of statements from those who disagree with the US Chamber of Commerce.

For more information read Bill McKibben’s Huffington Post piece on the US Chamber “The Gang That Couldn’t Lobby Straight”

Its time to develop a national movement and strong political voice for sustainability-minded companies. Responsible and sustainability minded companies can play a major role in making the argument that emasculated regulatory agencies, corporate oil and gas subsidies and tax cuts for millionaires will neither generate jobs nor foster a competitive economy. Join 350.org in standing with small business owners, local chambers of commerce and people all over the country. Sign up to the 350 campaign to say, "The US Chamber of Commerce Doesn't Speak For Me."

Become part of the American Sustainable Business Council to help build a more vibrant, just and sustainable American economy or join the many other organizations that are working at the national, state and local level.

To find out more about what businesses can do click here. You can also start or join a local team and recruit local businesses to declare, “The US Chamber Doesn’t Speak For Me.”

See the facebook page for The US Chamber of Commerce Doesn't Speak For Me and post the following Tweet on Twitter The US Chamber Doesn't Speak For Me http://t.co/i7jbw0v.

© 2011, Richard Matthews. All rights reserved.

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The Next Big Thing from Bill McKibben and the 350.org Team
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Sunday, May 17, 2009

Small Business Guide to Social Media

Dell is a leader in social media and a good example of the trend towards increased corporate environmental stewardship. Like many other firms, Dell has been hit hard by the global recession. However, despite a halving of profits, Dell's commitment to the environment represents the kind of positioning that can help many companies to weather this historic downturn.

Dell's environmental programs, "conserve product energy consumption, reduce or eliminate materials for disposal, prolong product life span and provide effective and convenient equipment recovery solutions. By streamlining business steps and processes to be as efficient as possible, Dell helps minimize stress on the environment while achieving speed, responsiveness and cost savings that are passed along to customers."

Based on Dell's conversations with customers, they have created a series of social media guides. Each guide includes an overview of the approach, the opportunity, tips for getting started, examples of best practices and case studies.

1. Listening to customers, prospects and influencers is the foundation of all successful social media programs. By listening to online conversations happening in blogs, forums and social networks, you can bring the voices of your customers directly into your organizations.



Download the guide



2. Many people equate "PR" to "digital PR" or "digital influencer relations." While they are similar in many ways, there are some important nuances to consider. Most importantly, online conversations are much more direct and personal, requiring the highest level of transparency and candor.



Download the guide



3. Twitter is fairly new to the social media scene, but many companies have already found ways to use it for business, from announcing new products to helping out customers in need.



Download the guide



4. Crowdsourcing is the process of enabling your customers to play an active role in creating a new product or service, or in some cases, solving a business challenge for your company. Let's face it – our customers know what they want and need better than anyone.



Download the guide



5. Facebook is the fastest growing social network in the world with more than 100 million active members. Facebook offers a variety of solutions for small businesses to connect with customers and prospects more deeply and leverage the huge, viral potential of this community.



Download the guide



6. Photos and videos can engage customers and convey more about a company and its people, products and services than text alone. Today, new technologies and Web sites like Flickr and YouTube have made it easier than ever for businesses to produce and share multi-media content.



Download the guide



7. It's important to understand how a social media program is performing against specific business objectives in order to maximize the impact and justify further investment. The beauty of social media is that it is highly measurable using tools like Google Analytics.



Download the guide



By following these guides you can use social media to grow your businesses and better serve your customers.
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Next: Shortening Your Sales Cycle With Social Media / Twitter / Social Media and ROI


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