Video - Spider-Man 2 the Most Sustainable Blockbuster Ever

This video gives you a behind the scenes glimpse at the most eco-friendly blockbuster in motion picture history.

Video - Spiderman is the 2014 Earth Hour Ambassador

Spiderman is the first superhero ambassador for Earth Hour, the global movement organised by WWF. 

Video - Earth Hour Blue Crowdfunding Tutorial

Earth Hour is a movement using the power of the crowd to protect the planet. This year Earth Hour launches Earth Hour Blue, a digital crowdfunding and crowdsourcing platform for the planet.

Video - Earth Hour 2014 (2 Minutes)

For the past few years, Earth Hour has made a massive impact around the world thanks to the power of the crowd. But for 2014, they will be launching Earth Hour Blue, this is something different, bigger and bolder than before.

Video - Earth Hour 2014 (60 seconds)

For the past few years, Earth Hour has made a massive impact around the world thanks to the power of the crowd. But for 2014, they are doing something different, something bigger and bolder. This year Earth Hour is unleashing Earth Hour Blue.

Earth Hour - Cape Town is the Global Earth Hour Capital for 2014

WWF’s Earth Hour City Challenge (EHCC) has awarded Cape Town, South Africa the title Global Earth Hour Capital 2014. The city is recognized for its ambition and pioneering actions to combat climate change in its effort to bolster quality of life for its citizens. Cape Town succeeds last year’s winner Vancouver, Canada.

Cape Town stood out as a role model for the global South with a showcase of green programs and actions other cities can replicate. Cape Town also demonstrates how city strategies to reduce carbon development and battle climate change can also help tackle other development priorities such as food, energy and water security.

Earth Hour Blue - New Crowdfunding and Crowdsourcing Platform

Earth Hour Blue is a new revolutionary crowdfunding and crowdsourcing platform for the planet. This all-new digital platform was launched this year to capture the power of the crowd and engage people around the world beyond the lights out event. The crowdfunding section of the platform allows participants to financially support and deliver positive, tangible changes to the environment and communities all over the world. The Earth Hour Blue platform enables people to add their voice to some of the biggest environmental campaigns across the world.

Earth Hour - Past Achievements

The first Earth Hour was held in Sydney Australia on March 31, 2007. It has since grown into a global movement with hundreds of millions of people from more than 7,000 cities and towns in 154 countries across every continent switching off their lights for Earth Hour. As of 2013, Earth Hour had a digital reach of 345 million. Earth Hour is a simple idea that turned into a global phenomenon, with hundreds of millions of people coming together to display a commitment to protect the one thing that unites us all - our planet.

Earth Hour 2014 - Focus on Business

Every year, hundreds of thousands of businesses, governments and organizations come together to call for action.  It is a call to take responsibility for our environmental impact and join a growing international community who are committed to leading global environmental change.

The first Earth Hour event was on March 31, 2007. On that day WWF-Australia inspired people in Sydney to show their support for climate change action. They succeeded in convincing more than 2.2 million individuals and 2,000 businesses to turn out their lights out for one hour in the first Earth Hour event.

Earth Hour - An Introduction for the Uninitiated

Earth Hour is a worldwide grassroots movement uniting people to protect the planet. Organized by WWF, Earth Hour is a global call to action that engages a massive mainstream community on a broad range of environmental issues.. This annual event is celebrated by hundreds of millions of people around the world making it the largest environmental action in history. In 2014 the event takes place on Saturday March 29th. At 8.30 pm in your local time zone. At that time people across the globe will switch off the lights of their homes and businesses for one hour.

Cooperation Between Environmental Organizations and Businesses

Increasingly we are seeing cooperation between environmental organizations and businesses. All around the world, grassroots environmental organizations are teaming up with corporations in the service of the environment.

Environmental organizations have commonly pressured corporations to change. Greenpeace's widely publicized campaigns against unsustainable companies are some of the best known examples.

Other environmental campaigns are less adversarial and more inclusive. There are many strong partnerships were the business community is working alongside environmmental groups. For example, Xerox has partnered with The Nature Conservancy to promote sustainable forestry, preserve biodiversity and help minimize forest loss and degradation that contributes to greenhouse gas emissions.

Strong partnerships are forming where non-profits are putting their expertise to work guiding businesses. Some of the most productive partnerships involve information sharing between environmental groups and companies. Greenpeace has partnered with companies like Cisco and Google, Carbon Trust has put out a Green Guide for SMEs and the WWF-UK has launched its Green Game-Changers initiative for Business. The WWF is involved in training business executives for sustainability through its Sustainability Training Program. The WWF has partnered with the IMD to create a Sustainable Business Program. The WWF also provides training to business leaders through its One Planet Leaders Program The Environmental Defense Fund has the comprehensive Innovation Exchange and Ceres has been integrating sustainability into capital markets for more than 20 years.

Other campaigns work with companies to foster change from within the business community. For example, 350.org's "The US Chamber of Commerce Doesn't Speak For Me," campaign.

Various professional and development organizations support sustainable businesses. The B Corporation, certifies businesses as change agents, The ISSP, International Society of Sustainability Professionals, promotes professional development, as well as providing networking and sharing of best practices.

Although the EPA is a government organization, the public - Private cooperation that fuels its Green Power Partnership program has yielded impressive results.

Cooperation between businesses and environmental organizations is helping to produce a greener world. These partnerships illustrate that capitalism and environmentalism can converge in ways that benefit the planet.

© 2011, Richard Matthews. All rights reserved.

Related Posts
WWF-UK's Green Game-Changers Initiative for Business
IMD and WWF's Sustainable Business Program
WWF's One Planet Leaders Program
Green Guide for SMEs from the Carbon Trust