Saturday, June 11, 2011

Find EV Charging Stations with Google Maps

To help make it easier for electric vehicle owners to recharge, Google will display the locations of EV charging stations on its web and mobile applications. Charging stations are nowhere near as ubiquitous as gas stations and this is a barrier to the widespread proliferation of electric cars. Thanks to Google Maps, owners of plug-in hybrids and fully electric vehicles will have an easier time finding charging stations.

Google has been a powerful supporter of greener cars. The search leader is also behind an initiative called RechargeIT, which hosts data about plug-in electric vehicles.

Google is working with the US Department of Energy’s National Renewable Energy Laboratory to add the data to its search engines. The Department of Energy indexes the location of all new electric vehicle charging stations as part of its GeoEVSE Forum.

© 2011, Richard Matthews. All rights reserved.

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Video: Google's Greener Vehicle Initiative



Google is working to reduce its footprint with its green transportation infrastructure. Half of all greenhouse gas emissions come from fossil fuel powered vehicles but increasingly corporations are showing leadership through their acquisition of greener vehicles. Google now has over 30 electric plug-in vehicles in its 'Gfleet' -- and their car-sharing program for Googlers. They are also working on developing the largest corporate EV charging infrastructure in the US.

© 2011, Richard Matthews. All rights reserved.

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Friday, June 10, 2011

Googles Green Vehicle Initiative

Google's hybrid and electric vehicles are helping to accelerate the commercial adoption of electric vehicles. The company's so called "Gfleet," is composed of 3 types of cars, the Toyota Prius, the Nissan Leaf and the most recent acquisition, the Chevrolet Volt.

Google's 2007 RechargeIT campaign has cut CO2 levels and oil use by standardizing electric plug-in vehicles across the company.

In total, Googles green vehicle initiative provides an annual net carbon savings of 5,400 tonnes, or the equivalent of 14 million vehicle miles per year. To further support electric vehicles, the company provides green charging stations for employees.

Google is also behind other green initiatives including cooling their data facility with seawater, and engaging green architects to design their new offices.

© 2011, Richard Matthews. All rights reserved.

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Thursday, June 9, 2011

Seven Ways to Save the Seas

A special report in the May 2011 edition of Popular Science reviewed seven ways of saving our oceans from the current path of rapid degeneration.

Reducing Fertilizer Used in Farming

There are many types of ocean pollution but the most devastating pollutants are the nitrogen and phosphorus found in our fertilizer and sewage. When it washes downstream, coastal waters become choked with heavily fertilized algae, which then dies and decomposes, consuming the oxygen in the water and asphyxiating animal life. This process, called eutrophication, has created at least 405 “dead zones” worldwide.

We have tangible evidence that eutrophication is reversible. The “no-till” farming method achieves equal yields using just half the energy. This method leaves the stubble and root structure of last year’s crops in place, new seeds are planted using modern seed drills, and fertalizer is deposited beneath the surface using fertilizer injectors. This method reduces phosphorus runoff by about 40 percent, atmospheric nitrogen release by about half, and overall erosion by up to 98 percent.

Pricing Carbon

Since the beginning of the industrial era, oceans have absorbed more than a quarter of the CO2 that humans have released into the atmosphere and when CO2 mixes with seawater it becomes carbonic acid. In the past two centuries our oceans have become 30 percent more acidic. In the Pacific Northwest acidic oceans have prevented oysters from spawning. For this and other reasons we must reduce CO2 production. This starts with eliminating oil subsidies but we will also need a way of making carbon production more expensive. One suggestion involves a carbon tax. A tax of just $12.50 per ton of CO2 by 30 percent kieeping some 214 million tons of pollution out of the oceans.

Curb Species Invasions

Slimy invertebrates called tunicates are just one of the 4,000 known invasive aquatic species worldwide. The best way to reduce invasive species is to prevent them from arriving in the first place. Efforts are underway to impose new ballast water regulations in the US. Meanwhile, dozens of companies are developing techniques for meeting those standards, including computerized filtration and ultraviolet irradiation. For established invaders, the best hope is to control their numbers, one creative solution invovles eating them. In 2009 the National Oceanic and Atmospheric Administration launched a program to stimulate an appetite among fishermen, chefs and diners for lionfish.

Fix the Water Cycle

Atmospheric warming is causing saltier oceans. However, cooler less salty water exists deeper in the oceans. One technique, known as Ocean Thermal Energy Conversion, or OTEC, might help. In the 1970s, engineers began using platform-based rigs to bring cold, deep water to the warm surface; the idea was that the temperature difference would drive a heat engine, generating energy. Used on a large scale, OTEC could have the healthy side effect of lower the surrounding surface temperatures. In the saltiest areas, pulling water from the deep might help create life-rich oases rich in nutrients that stimulate the growth of chlorophyll and phytoplankton.

Rescue Coral Reefs

In the past 20 years, nearly a third of the world’s coral has been destroyed. Around 90 percent of the reefs off the coasts of Sri Lanka, Tanzania, Kenya, the Maldives and the Seychelles are at risk. The primary cause of the die-off is coral bleaching. As temperatures rise, marine bacteria flourish and attack the algae that live symbiotically within every individual coral polyp. Eugene Rosenberg, a microbiologist at Tel Aviv University, has proposed that the presence of a different form of bacteria could protect coral reefs. Introducing these bacteria in what is known as "phage therapy" could reintroduce life into bleached coral reefs.

Fishing Smarter

Last year, fish consumption reached a global annual average of 37.5 pounds per person. Meanwhile, cod and bluefin-tuna populations have collapsed, and animals ranging from whales to turtles have been added to the Endangered Species Act. Fishermen also kill a lot of marine wildlife unintentionally in what is called "bycatch". A United Nations report estimates bycatch at 7.5 million tons a year, or 5 percent of the total commercial-fishing haul. Because most available data is self-reported, the U.N.’s numbers “woefully underestimate” the problem. Better fishing methods could radically reduce bycatch.

Invest in Research

The oceans are huge, therefore investments to understand the oceans must be equal to the task. A total of 71 percent of the planet or 139 million square miles are covered by oceans. Oceanographers are building undersea sensor arrays in the Pacific Northwest to monitor temperature and acidity. However, much more needs to be done to properly understand the ocean and develop strategies to help manage them. NASA's budget in 900 times greater than that of the Ocean and Atmospheric Administration. Clearly our oceans require greater more research funding.

© 2011, Richard Matthews. All rights reserved.

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Wednesday, June 8, 2011

Report on the UN's World Water Day Panel Discussion

To mark World Oceans Day, the UN held a press briefing and a panel discussion at its Headquarters in New York on Wednesday, 8 June 2011. The subject of the briefing and panel discussion was “Our oceans: greening our future.” It was moderated by professor David Freestone of George Washington University.

The UN formally recognized World Ocean Day (WOD) in 2008, but early UN press conferences on WOD were sparsely attended. In 2011 the room was full of interested parties.

The introductory remarks were delivered by Ms. Patricia O’Brien, Under-Secretary-General for Legal Affairs and United Nations Legal Counsel. She emphasized that World Oceans Day affords an opportunity to raise global awareness about the opportunities and challenges faced by our oceans. She indicated that oceans are a vital component of food security and depleted fisheries and marine environments are important issues for the global economy. She went on to say that sustainable development of the oceans and the equitable distribution of ocean resources are some of the most serious challenges we face.

Here are some of the highlights from each of the four members that participated in the UN Panel Discussion on oceans:

Chandrika Sharma

Ms. Chandrika Sharma, spoke on behalf of the International Collective in Support of Fishworkers (ICSF). She indicated that 35 million people are dependent on ocean fisheries around the world. She also indicated that small scale fisheries are on the front lines of sustainable fishing, they are the first to notice as they have a direct stake. She referenced the Rio Declaration's principle of eradicating poverty as an indispensable component of sustainable development.

As explained by Ms. Sharma, small fisheries (artisanal fisheries) are part of the issue of eradicating poverty. Small scale fishing is more sustainable than industrial scale fishing. As such, efforts should be initiated to support small scale fishing and the fisheries they depend on.

Rashid Sumaila

Dr. Rashid Sumaila, University of British Columbia, Canada, spoke to the economic aspects of the oceans. He discussed challenges to the sustainable development of the oceans. He began by quoting Adam Smith, "The earth and the fullness of it belongs to every generation and the preceding one can have no right to blind it up from posterity."

He believes that education can help economic, social and sustainable development. He points out the strong relationship between the environment and the economy and stresses the importance of the relationship between fish and people. He also indicates that we need more research on issues like illegal fishing. He spoke about the importance of close collaboration in sustainable development.

Amongst his research findings, Sumaila and his team have found that in Africa, $2.6 are returned for every dollar paid for fish, and in North America, $3.5 are generated for every dollar paid for fish.

He makes it emphatically clear that there are finite limits to what the ocean can provide. He also indicates that we need to protect and provide alternatives to fishing which would ease the pressure on the fish.

He further posits that fishing subsidies are not helpful as they do not reduce poverty and they do not help fish stocks. He concludes by suggesting that co-management of fisheries is better than the government or community management alone.

William Mott

Mr. William Mott is on The Ocean Project's Leadership Council which is conducting massive social marketing and youth research. After working on policy issues, he has worked on building a constituency in the US. He has also worked on helping people and businesses to be more sustainable. He promotes conservation outcomes with Zoos, Aquariums and Museams (ZAMs).

The Ocean Project research surveyed over 22,000 Americans. Here are a few of the key findings that emerged out of the research:

Conservation is a core value for Americans, however, Americans do not see the oceans as under threat and they have very short attention spans.

Public concern about climate change has fallen but people still want to be seen as green. This is most true for young people between the ages of 17-21.

The research also reaffirms the fact that the Internet is increasing daily, and youth are the most aware of both the Internet and environmental issues.

There is public demand for information and recommendations, but much of this demand is being met by corporate powers beholden to the old energy economy.

Even though oceans are not a top-of-the-mind issue, they are nonetheless important to Americans. But the public fails to appreciate the relationship between climate change and the health of the ocean.

Although awareness spiked during the BP disaster, it quickly melted away.

According to the research, Americans do not trust the EPA and other government agencies but they do trust ZAMs which makes them ideal sources to disseminate conservation material.

Younger people have the strongest belief in personal responsibility and accountability. Many young people are already engaged in conservation action. Young people are future voters and they are already influencing their parents on a range of environmental issues that impact their parent’s buying decisions.

Four Major Implications

1. Use personal solutions as a way of positively impacting the environment(rather than have education precede action).
2. Discuss the problems in terms of their local impacts.
3. Focus on youth which is an action-ready segment of the population.
4. ZAMS are well positioned as well trusted messengers for a conservationmessage.

Teresa Mesquita Pessôa

Mrs. Maria Teresa Mesquita Pessôa, Permanent Mission of Brazil to the United Nations talked about the green economy and sustainable development. According to Pessôa, the rationale for conservation can be found in sustainable development. She stated that as a matter of UN policy, we have a duty and a general obligation to protect and preserve the oceans.

She makes the point that we are an ocean planet and sustainable development of our ocean's resources impacts the social, economic and environmental pillars of our world. This issue is even more pressing given the prediction that there will be 6 billion people living on the coast in 2025.

She indicates that most of the ocean's problems are man-made. Pollution from land based sources are responsible for 80 percent of ocean pollution, and unsustainable fishing methods are the single greatest cause of depleted fisheries.

She shares her belief that subsidies for fishing are very destructive, they allow fleets to fish longer, harder and further. Ocean acidification can be directly linked to human induced climate change and the increase of acidification threatens many species of marine life.

Pessôa says while professor Sumaila talks about the importance of education, she advocates the implementation of existing agreements like the FAO IPA of 2004. She believes that lack of scientific certainty should not be used to prevent cost effective measures of preventing the ocean's degradation. She also indicates we need to define a regime of biodiversity and regulatory mechanisms that extends outside national borders.

She concludes by quoting Jaques Cousteau:

"The sea, the great unifier, is man's only hope. Now as never before the old phrase has a literal meaning, we are all in the same boat."

© 2011, Richard Matthews. All rights reserved.

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World Oceans Day UN Panel Discussion

To mark World Oceans Day, the UN is promoting a press briefing and a panel discussion at its Headquarters in New York on Wednesday, 8 June 2011, between 3:00 – 5:00 PM EST.

The theme of the press briefing and panel discussion is “Our oceans: greening our future.” The event will be webcase live on UNTV (see channel 4 on the right hand side of the United Nations Webcast page).

Introductory remarks by Ms. Patricia O’Brien, Under-Secretary-General for Legal Affairs and United Nations Legal Counsel

Moderator: Professor David Freestone, George Washington University

Panel Members: (one for each segment)

Oceans and the environment: Mrs. Maria Teresa Mesquita Pessôa, Permanent Mission of Brazil to the United Nations

Oceans and the social impact: Ms. Chandrika Sharma, International Collective in Support of Fishworkers (ICSF)

Economic aspects of the oceans: Dr. Rashid Sumaila, University of British Columbia, Canada

Oceans and youth: Mr. William Mott, The Ocean Project

The Empire State Building will be lit on the evening of 8 June for World Oceans Day in white, blue and purple, representing the different layers of the ocean. White at the top represents the shallowest, sunlit waters and also the polar ice cap. The blue represents the slightly deeper ocean waters, and the purple even deeper waters in the ocean. The unlit portions, or black, represent those parts of the ocean where the sun does not reach. The overall representation covers all aspects, and all parts, of the ocean, not just the surface that we can see.

For further information please contact Marco Boccia at boccia@un.org

© 2011, Richard Matthews. All rights reserved.

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World Oceans Day 2011 is Focused on Youth

World Oceans Day (WOD), is celebrated every year on June 8th. WOD was original proposed in 1992 by Canada at the Earth Summit in Rio de Janeiro, and it was officially recognized by the United Nations in 2008. Since then it has been coordinated internationally by The Ocean Project and the World Ocean Network with greater success and global participation each year.

With the soaring rates of global pollution and over-consumption much of the ocean's marine life is under serious threat. WOD is an annual opportunity to honor the world's ocean and celebrate marine life while recognizing the oceans as a valuable source of food. The oceans are also vital as transportation routes for international trade.

The Ocean Project, working in partnership with the World Ocean Network, has been promoting WOD since 2003 with its network of over 1,200 organizations and others throughout the world. These groups have been working to build greater awareness of the crucial role of the ocean in our lives and the important ways people can help. World Oceans Day provides an opportunity to get directly involved in protecting our future, through educational programs that are changing peoples mindset and personal and community action that gets people involved in cleaning up our oceans. One such initiative involves encouraging people to consume sustainable seafood.

The World Oceans Day 2011 & 2012 theme is Youth: the Next Wave for Change. The aim is to challenge participants to view ocean protection as a way of life, with a special emphasis around World Oceans Day each year.

This focus on youth is based on market research by The Ocean Project and others which clearly shows that youth are the most promising members of the public to reach out to if you want to effect lasting change.

Young people are the most knowledgeable and motivated segment of the population when it comes to the environment and its protection. Youth generally have the free time, familiarity with current issues, and the motivation to go out of their way to take environmental actions. Furthermore, the research shows that parents are increasingly looking to their tween and teenage (i.e. ages 12-17) children for information and advice on these issues.

© 2011, Richard Matthews. All rights reserved.

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New Partnerships Manufacturing Greener Cars

Auto companies are pooling their resources to try to gain access to the growing market for hybrid and fully electric vehicles. Research and development partnerships already exist between Renault and Nissan and more recently Toyota and Tesla have agreed to work together.

Now BMW and PSA Peugeot-Citroën are forming a new partnership for the development of electric vehicle components.The partnership has been formed in order to create a standard for electric vehicle technology across the brands to ensure more efficient production and higher quality. Once such a standard is established it is believed that it will allow the electric vehicle market to grow much faster. They will also work together to develop hybrid technology and the software needed to allow a hybrid system to work efficiently.

Daimler AG, bought 10% of Tesla, and is working on a partnership agreement with Renault Nissan to develop small electric cars. Renault Nissan has partnered with Mitsubishi which promises electric versions of all new car models.

These are just a few examples of companies teaming up to share the formidable costs of developing hybrid and fully electric powertrains.

© 2011, Richard Matthews. All rights reserved.

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Tuesday, June 7, 2011

Competition in the Global EV Market Includes Forklifts

Many of the biggest names in electric and hybrid vehicles are investing heavily in electric forklifts. Although electric and hybrid cars are stealing headlines, other types of electric vehicles are increasingly in demand.

Toyota is the world leader in hybrid cars but it is also a global leader in forklifts. Nissan has been building electric forklifts since 2008 and Hyundai has a large hybrid outdoor forklift.

Jungheinrich field tested an innovative electric counterbalanced forklift in 2010 which was scheduled to launch in 2011. "The use of lithium-ion batteries will lead to the use of considerably less energy in future — from the mains socket to the motor," comments Peter Dibbern, Head of Basic Development at Jungheinrich. Should the technology go into series production, this would represent a major contribution to climate protection, he adds. The lithium-ion batteries exhibit a substantial increase in charging and discharging efficiency compared with conventional lead batteries.

The investments of Mitsubishi Heavy Industries Ltd give some sense of the scale of the demand for electric forklifts. Mitsubishi completed construction of a battery plant in November 2010. This plant is capable of producing 400,000 lithium-ion batteries for forklifts per year.

© 2011, Richard Matthews. All rights reserved.

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US DOE Supporting EVs and Creating Jobs

The Department of Energy (DOE) is working to increase the adoption rate of EVs. In April, 2011, US Energy Secretary Steven Chu indicated that he believes it will be possible for vehicles to travel up to 500 miles on a single charge by the end of the decade. He further indicated that batteries, will be “one-third the cost of today’s batteries but have at least three times the range.”

With funding from the DOE, the ChargePoint America network have installed over 500 electric-vehicle charging stations. These stations are being installed by Coulomb Technologies, a company based in Campbell, California. In 2010 Coulomb received $15 million from the Department of Energy, and $22 million in private funds, to install 4,600 chargers across the country by the end of 2011.

"The Department of Energy is happy to be a part of this, but more importantly we're very happy to be really trying to push for the electrification of vehicles," Chu said. "The reason is very simple. We have to diversify our transportation energy."

Chu sited increasing oil demand from developing countries like China. This burgeoning demand will also put pressure on the world's limited oil supplies, which will in turn push gas prices higher. China sold 16.7 million vehicles in 2010 and will sell 20 million cars annually within the next couple of years. By comparison, the US sold 12 million cars in 2010.

The DOE is also funding research that will drop the cost of electric-vehicle batteries 50% in the next three or four years and double or triple their energy density within six years. According to Chu, the goal is "a car that will cost $20,000 to $25,000 without a subsidy where you can go 350 miles."

Chu is working to change the $7,500 federal tax credit for electric vehicle purchases to a $7,500 rebate, so EV buyers can get an immediate discount on an EV purchase. Currently, they have to wait until they file their tax returns.

Investments in battery research through the American Recovery and Reinvestment Act will help build 30 new US battery manufacturing plants that create jobs.

"Every time we ship one of these [charging stations], three people go to work for a day: one to build it and two people to install it," said Coulomb Technologies President Richard Lowenthal. "It's a great job creation benefit to all of us.... Not just jobs, but creating an industry."

© 2011, Richard Matthews. All rights reserved.

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Monday, June 6, 2011

Sustainable Supply Chain Webinar

The Apathco Group is holding a free sustainable supply chain webinar on Tuesday, June 7, 2011, between 11:00am - 12:00pm. This sustainable supply chain webinar can also help to reduce your costs.

Sustainable supply chain management is a practical approach that uses a business's buying power to encourage, stimulate and deliver improved environmental and social outcomes from suppliers and/or service providers. It is a key dimension of strategic sourcing that provides value for money to the company and the customer over a product’s lifecycle and minimizes the environmental impacts of operating in carbon-constrained markets.

This webinar will focus on demonstrating the benefits of sustainable supply chain management, including:

• Purchasing products that reduce your energy/waste/water costs
• Encouraging improvement in product design to initiate a sustainable re-design
• Minimizing the environmental impact of your products developed and services provided
• Minimizing the environmental impact of the total supply chain
• Improved channels of communication with suppliers and consumers to initiate more open discussions

Guest Speaker: Tracy Mak - Instyle Textiles

Limited spaces are available. To register, click here.

© 2011, Richard Matthews. All rights reserved.

A Glimpse into the Future of Traction Batteries

There are many cutting edge battery technologies that have yet to be seen by the general public. The future of battery electric vehicles depends primarily upon the cost and availability of batteries with high energy densities, power density, and long life. Li-ion, Li-poly and zinc-air batteries have demonstrated energy densities high enough to deliver range and recharge times comparable to conventional vehicles.

In 2008, Lawrence Berkeley National Laboratory developed a carbon nanotube lead acid battery pack that, according to the company, can deliver 380 miles (610 km) range and can be recharged in less than 10 minutes. This technology extends current battery life times 4-fold.

Lead-acid batteries are the cheapest and most common traction batteries available, but these have an environmental impact through their construction, use, disposal or recycling. Lead-acid batteries have an energy density of 30–40 Wh/kg. The efficiency (70–75%) and storage capacity of the current generation of common deep cycle lead-acid batteries decreases with lower temperatures, and diverting power to run a heating coil reduces efficiency and range by up to 40%. Lead-acid batteries in EV applications also take up a significant (25–50%) portion of the final vehicle mass.

Nickel-metal hydride batteries are now considered a relatively mature technology. While less efficient (60–70%) in charging and discharging than even lead-acid, they boast an energy density of 30–80 Wh/kg, far higher than lead-acid. When used properly, nickel-metal hydride batteries can have exceptionally long lives, as has been demonstrated in their use in hybrid cars and surviving NiMH RAV4EVs that still operate well after 100,000 miles (160,000 km) and over a decade of service. Downsides include the poor efficiency, high self-discharge, very finicky charge cycles, and poor performance in cold weather.

Lithium-ion batteries have an impressive 200+ Wh/kg energy density and good power density, and 80 to 90% charge/discharge efficiency. In 2008, the DOE's Argonne National Laboratory received an award for EnerDel/Argonne High-Power Lithium-Ion Battery for Hybrid Electric Vehicles. This highly reliable and extremely safe battery is lighter in weight, more compact, more powerful and longer lasting than the nickel-metal hydride (Ni-MH) batteries.

Lawrence Berkeley National Laboratory developed a Nanostructured Polymer Electrolyte for Rechargeable Lithium Batteries. This polymer electrolyte battery enables the development of rechargeable lithium metal batteries with an energy density that is high enough "to enable electric battery-driven transportation technology".

Newer forms of lithium-ion batteries have an energy storage capacity of 400 kWh and they are used in applications like electric Autonomous Underwater Vehicles (AUVs). Most EVs are now using new variations on lithium-ion chemistry to provide fire resistance, environmental friendliness, very rapid charges and very long lifespans.

A lithium iron phosphate battery developed by A123 lasts for at least 10+ years and 7000+ charge cycles, and LG Chem has a lithium-manganese spinel battery that last up to 40 years. Bolloré a French automotive parts group developed a concept car the "Blue car" using Lithium metal polymer batteries developed by a subsidiary Batscap. It has a range of 250 km and top speed of 125 km/h.

Efforts are ongoing to improve lithium ion batteries. Lithium vanadium oxide has already doubled energy density. Silicon nanowires, silicon nanoparticles, and tin nanoparticles promise several times the energy density, while composite and superlattice cathodes also promise significant density improvements.

A new company, Ampirus, is bringing to market a lithium-ion battery that is 40% more efficient than the current generation.

These new battery technologies are not only in the lab. Manned aircraft already use very thin, wide area traction batteries. Third generation traction batteries such as lithium-sulphur are being successfully used today in Unmanned Aerial Vehicles (UAVs).

New battery technologies are being applied in conjunction with solar power. Companies like SolarLab and Monte Gisborne are producing battery powered solar boats that have been around for a while. New, very flexible copper indium gallium diselenide CIGS solar cells are now powering solar boats such as those made by Kopf Solarschiff GmbH. Solar dirigibles are a perfect candidate for the new flexible photovoltaics.

The more efficient batteries are the less expensive and more user-friendly these products will be. In April 2011, US Energy Secretary Steven Chu talked about the future of electric cars and indicated that he believes that before the end of the decade EVs will be “one-third the cost of today’s batteries but have at least three times the range.” He also said it will be possible for vehicles to travel up to 500 miles on a single charge.

President Obama has called for one million EVs on American roads by 2015. Conservative estimates in a 2010 report by J. D. Power, predict EV sales in Europe to be 742,020 units, or 3.1 percent of 23.8 million sales by 2020. China is predicted to see EV sales of 332,775 or 1.9 percent market share by 2020. However, J.D. Power's predicted 2020 global market share for EVs is far lower than the 10 percent or 6 million units forecast by Renault-Nissan CEO Carlos Ghosn.

According to an IDTechEx report by Dr Peter Harrop and Raghu Das, "Electric vehicles will penetrate the market rapidly to constitute 35% of the cars made in 2025 - probably 25% hybrids, 10% pure EV but pure EV may be winning by then. Any motor manufacturer without a compelling line up of electric vehicles is signing its death warrant."

With the market for automobile traction batteries that is sure to surpass the early prediction of $37 billion in 2020, many of these advanced battery technologies will eventually find their way into commercial vehicles that are widely available to the public.

© 2011, Richard Matthews. All rights reserved.

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Sunday, June 5, 2011

What The Business Community Can Do To Protect Forests

The business community has a vital role to play using forest products wisely and sustainably. Responsible use of forest products implies that businesses develop procurement processes that buy products from sustainably managed forests, such as products certified by the Forest Stewardship Council (FSC).

Governments can be expected to develop and implement policies that encourage sustainable use of forests, habitat protection and forest restoration. Civil society can be expected to play an increasingly significant role independently monitoring all parties involved, raising awareness on forests and supporting grassroots initiatives.

Perhaps most importantly to businesses, consumers are making wiser choices about the products they buy, increasingly this involves purchasing forest products that originate from sustainable sources that carry the FSC certification logo.

The world is changing and forests are at the forefront of burgeoning environmental awareness. Businesses that integrate the procurement of sustainable forest products into their supply chain now will reap the rewards. Those that wait to the last minute or ignore responsible use of forest products altogether will not do so with impunity.

© 2011, Richard Matthews. All rights reserved.

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The Economic and Employment Benefits of Forests

Forests are crucial to life, this includes providing refuge for many species, and clean air for all but they are also important to the global economy. Forests provide many important natural resources, such as timber, fuel, rubber, paper and medicinal plants.

In 2004 trade in forest products was estimated at $327 billion. However, short-term investments for immediate gains (e.g., logging) are undermining the long term sustainability of forest products. Economists around the world have proven that by not integrating the values of forests into their budgets, countries and businesses are paying a high price. One that ultimately impoverishes us all as harm to our forest life-support system continues each and every single day.

Forests contribute to the livelihoods of 1.6 billion people worldwide. Forests provide a home to more than 300 million people worldwide and they sustain economic growth. Forests also provide homes, security and livelihoods for 60 million Indigenous peoples. Today people who depend on forests for their livelihoods are struggling to survive.

But this trend is not irreversible. It’s not too late to transform life as we know it into a greener future where forests are at the heart of sustainable development and green economic growth.

Conserving and expanding forests needs to be recognized as a business opportunity. An investment of US$30 billion fighting deforestation and degradation could provide a return of US$2.5 trillion in new products and services.

Furthermore, targeted investments in forestry could generate up to 10 million new jobs around the world. Already, many leaders are glimpsing the potential for renewable energy and nature-based assets, but for transformation to happen, forests need to become a universal political priority.

The services forests provide are essentially to every aspect of our quality of life. And the answer to sustainable forest management, moving towards a green economy, lies in our hands.

Despite all of these priceless ecological, economic, social and health benefits, we are destroying the very forests we need to live and breathe.

Continued and uncontrolled deforestation has devastating consequences for the environment, wildlife, communities, and economies around the world.

© 2011, Richard Matthews. All rights reserved.

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World Environment Day 2011

World Environment Day (WED) is an annual event for positive environmental action. WED activities take place all year round but climax on 5 June every year, involving everyone from everywhere. This year’s commemorations are expected to be the largest and most widely celebrated globally.

WED celebration began in 1972 and has grown to become the one of the main vehicles through which the UN stimulates worldwide awareness of the environment and encourages political attention and action.

Through WED, the UN Environment Programme is able to personalize environmental issues and enable everyone to realize not only their responsibility, but also their power to become agents for change in support of sustainable and equitable development.

WED is also a day for people from all walks of life to come together to ensure a cleaner, greener and brighter outlook for themselves and future generations.

People are organizing neighborhood clean-ups, planting trees and starting a recycling drive. See suggestions here. People are asked to report their activities here and they are being posted on the Wide World of WED map.

Host Country

This year the Republic of India will be the host for World Environment. India is the second most populous nation in the world with around 1.2 billion people. It has the seventh largest land mass on the planet, 3.28 million square kilometers. The country faces serious environmental challenges related to population increase and uncontrolled urbanization, industrialization, and the massive intensification of agriculture. The problems include deforestation, pollution, loss of water resources and wildlife trade. As the economy continues to grow, however, India is seeking solutions to tackle these issues.

Releasing a major report on the assessment of the impact of climate change last year, the Minister for Environment and Forests, Mr. Jairam Ramesh, noted that, “There is no country in the world that is as vulnerable, on so many dimensions, to climate change as India is. This makes it imperative for us to have sound evidence-based assessments on the impact of climate change… We must continue this focus on rigorous climate change science.”

The Royal Bengal Tiger is a well known rare species under threat in India but the less well known Golden Langur monkey is the most endangered primate in the country. The Golden Langur monkey has declined by 30 percent in the last 30 years. A major threat to these monkeys is the loss of habitat due to the destruction of forests.

Theme for 2011

This year’s World Environment Day theme – Forests: Nature at Your Service – underscores the need for both conservation and sustainable use of forests. India’s Ministry of Environment and Forests is supportive of this initiative and to date has 39 protected areas for tigers and earmarked 5 more for the near future.

World Environment Day this year will help to raise awareness on the serious impacts of deforestation and forest degradation. Through engaging governments in action and your spreading the word on the importance of forests, this collective effort will preserve ecosystems and encourage sustainable use of forests.

Forests cover one third of the earth’s land mass, performing vital functions and services around the world which make our planet alive with possibilities. In fact, 1.6 billion people depend on forests for their livelihoods. They play a key role in our battle against climate change, releasing oxygen into the atmosphere while storing carbon dioxide.

Forests feed our rivers and are essential to supplying the water for nearly 50% of our largest cities. They create and maintain soil fertility; they help to regulate the often devastating impact of storms, floods and fires.

Splendid and inspiring, forests are the most biologically diverse ecosystems on land, and are home to more than half of the terrestrial species of animals, plants and insects.

Forests also provide shelter, jobs, security and cultural relevance for forest-dependent populations. They are the green lungs of the earth, vital to the survival of people everywhere -- all seven billion of us.

Global deforestation continues at an alarming rate -- every year, 13 million hectares of forest are destroyed. That’s equal to the size of Portugal.

As a result of the growing global pollution levels forests have often come to be referred to as the ‘lungs of the earth’. This is particularly because deforestation and forest degradation account for nearly 20% of global greenhouse gas emissions, which forests would absorb if carefully managed.

Broadly, there are three main sources of forest degradation: commercial logging, fires, and gathering wood for fuel. Insects and pests also cause considerable forest degradation.

Benefits of Forests

Forests help sustain the quality and availability of freshwater supplies. More than three quarters of the world’s accessible freshwater comes from forested catchments. Water quality declines with decreases in forest condition and cover, and natural hazards such as floods, landslides, and soil erosion have larger impacts.

It’s well known that forests play a key role in our battle against climate change; storing carbon and sucking in carbon dioxide from the atmosphere and locking it into their biomass. But what’s less well known is that the products and services they provide are essential to every aspect of life.

By regulating water for many of the world’s rivers, they help secure water quality, and supply nearly half of the world’s largest cities from Caracas to New York. They also help decrease the impacts of storms and floods, whilst helping control erosion. As the most biologically diverse ecosystems on land, forests are home to more than half of terrestrial species, from the great apes to the smallest of creatures.

In many developing countries more than 80% of total energy consumed by people and industry derives from forests. Such as fuel wood and charcoal. Trade in timber and other forest products, is estimated at almost 330 billion US Dollars /year. Its value multiplies as its processed into a myriad of products used globally every day. Use of the genetic diversity within forests enables the development of new medicines; progress in healthcare and science.

Forests cover 31% of total land area while at the same time supporting 80% of terrestrial biodiversity that live in them. Many of the world’s most threatened and endangered animals live in these forests, making them crucial to sustaining ecosystems. Not only animals live in the forests, as they also World Environment Day and forests

Rather shockingly, 36 million acres of natural forest are lost each year. World Environment Day (WED) chose this year’s theme, ‘Forests: Nature at Your Service’, to encourage forest conservation and sustainable consumption for green growth, and in support of the UN International Year of Forests initiative. Preserving forests throughout the world has to be in our collective consciousness so as to change our lifestyles.

UN Action to Preserve Forests

In September 2008, United Nations launched a collaborative initiative on Reducing Emissions from Deforestation and forest Degradation (REDD) in developing countries. The UN-REDD Programme assists developing countries prepare and implement national REDD+ strategies, and builds on the convening power and expertise of the Food and Agriculture Organization of the United Nations (FAO), the United Nations Development Programme (UNDP) and the United Nations Environment Programme (UNEP).

The Programme currently has 29 partner countries spanning Africa, Asia-Pacific and Latin America. REDD+ is seen as one of the most cost-effective ways of stabilizing the atmospheric concentration of greenhouse gas (GHG) emissions to avoid a temperature rise of two degrees Celsius.

© 2011, Richard Matthews. All rights reserved.

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Saturday, June 4, 2011

Ford's Flower Powered Green Innovation

Ford is working with Ohio State University to use dandelion juice for the interior trim of its vehicles. Ford is researching the use of the sustainable material as a modifier in car trimmings like floor mats, doors, and cup holders.

Ford is a leader in using sustainable materials to power and outfit their cars. The car manufacturer already uses soy foam to make seat cushions, wheat straw-filled plastic to form interior trim, and recycled cotton from blue jeans to create sound-dampening material.

Now Ford is looking into adding flower power to their list of sustainable materials. The Ford-Ohio team is also looking into using a shrub called guayule, as another source of sustainable car parts.

“We're always looking for new sustainable materials to use in our vehicles that have a smaller carbon footprint to produce and can be grown locally,” said Angela Harris, a Ford research engineer. “Synthetic rubber is not a sustainable resource, so we want to minimize its use in our vehicles when possible.”

Ford is growing a Russian dandelion, called Taraxacum kok-soghyz to enhance the impact strength of plastic parts found in cars. “It's strange to see weeds being grown in perfectly manicured rows in a greenhouse, but these dandelions could be the next sustainable material in our vehicles,” Harris added.

© 2011, Richard Matthews. All rights reserved.

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Ford Technical Expert, Ryan McGee and Ford System Architect, Johannes Kristinsson discuss how Ford is working with Google Predict API.

© 2011, Richard Matthews. All rights reserved.

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Friday, June 3, 2011

Ford Partners with Google to Enhance Hybrid Efficiency

Google and Ford have teamed up to create vehicles that increase fuel economy and reduce emissions. These cars can receive data in real time and predict driver behavior and probable destinations.

The tool is called Google Prediction API, and by understanding drivers habits, adjustments can be made that optimize a vehicle's performance. The system is being designed for Ford's next generation of plug-in hybrids.

The Prediction API can make smart apps even smarter. The API accesses Google's machine learning algorithms to analyze your historic data and predict likely future outcomes. Using the Google Prediction API, you can build intelligence into your applications.

One application would enable car owners to define a “personal zone,” like a neighborhood or school, and the car would automatically switch to all-electric operation when crossing into that area. The API would also evaluate the overall trip to manage onboard energy and to ensure sufficient battery power was there when needed.

These cars could also automatically switch to pure electric power in low emissions zones being set up in some European cities. The collected data would employ cloud computing reducing the need for advanced computer power on the car itself.

“With Ford, we can move computational power out of the car and store it in the cloud,” Travis Green, a Google product manager for Prediction API, said. “Think of it this way: The biggest, most advanced computer could optimize everything, but your car doesn’t have the power or the space for it. With the cloud, your car has access to huge amounts of data, including traffic and weather information.”

Maximizing efficiency according to different driving habits is an important advancement in greener vehicles. Prediction API is still in the research phase, but we could see a production ready system in four to eight years.

© 2011, Richard Matthews. All rights reserved.

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Wednesday, June 1, 2011

Social Media and Toyota's Greener Cars

Car manufacturer Toyota has developed a private social media platform know as the “Toyota Friend” service. This social media platform will enable drivers of Toyota's electric and plug-in hybrid cars to use their smartphones, tablets and computers to access their car's data.

The Toyota Friend service will allow these drivers to share diagnostic information about their cars with dealerships and relevant servicing personnel. The information include things like driving habits, car performance and battery level.

Drivers of Toyota's greener cars can also connect the network to existing well-known social networks like Twitter and Facebook to share stories and improve efficiency. Toyota is not the first to develop social media platforms for their vehicles. Ford has worked with Microsoft to create Sync, an on-board wireless system that lets drivers access the Bing search engine and a number of interactive online features.

Toyota is developing this social presence along with Salesforce, a provider of web-based software for large companies. Salesforce.com will invest $2.7 million in Toyota Media Service, which oversees Toyota’s cloud computing projects like Toyota Friend. As part of the deal. Toyota will also invest $5.4 million in its media subsidiary to fund the private social network.

Toyota will benefit from Salesforce.com's private enterprise social network known as Chatter. This network feeds into its customer relationship management (CRM) software and is designed to streamline collaboration and internal communication. Like Yammer, chatter is a mainstream social networking site for large enterprises. The service will first be available in Japan in 2012.

© 2011, Richard Matthews. All rights reserved.

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