Ford's Flower Powered Green Innovation

Ford is working with Ohio State University to use dandelion juice for the interior trim of its vehicles. Ford is researching the use of the sustainable material as a modifier in car trimmings like floor mats, doors, and cup holders.

Ford is a leader in using sustainable materials to power and outfit their cars. The car manufacturer already uses soy foam to make seat cushions, wheat straw-filled plastic to form interior trim, and recycled cotton from blue jeans to create sound-dampening material.

Now Ford is looking into adding flower power to their list of sustainable materials. The Ford-Ohio team is also looking into using a shrub called guayule, as another source of sustainable car parts.

“We're always looking for new sustainable materials to use in our vehicles that have a smaller carbon footprint to produce and can be grown locally,” said Angela Harris, a Ford research engineer. “Synthetic rubber is not a sustainable resource, so we want to minimize its use in our vehicles when possible.”

Ford is growing a Russian dandelion, called Taraxacum kok-soghyz to enhance the impact strength of plastic parts found in cars. “It's strange to see weeds being grown in perfectly manicured rows in a greenhouse, but these dandelions could be the next sustainable material in our vehicles,” Harris added.

© 2011, Richard Matthews. All rights reserved.

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HP's Sustainable Innovation Serves the Planet and Profits

Hewlett-Packard (HP) proves that sustainability efforts can be a win-win proposition that is good for the environment and also good for the bottom line. HP has a long history of ‘doing the right thing’ that dates back to 1957. The company is the largest technology company in the world and it wholly integrates environmental considerations into its business strategy. The company sees sustainability as an integral part of the way business is conducted.

As reported in The Green Economy Post, HP is focused on minimizing environmental impacts and promoting the welfare and safety of employees and customers. For decades HP has worked to manage its environmental impact by adopting environmentally responsible practices in product development, operations and supply chain.

Frances Edmonds, the Director of Environmental Programs for HP Canada outlined how HP’s environmental commitment has led to greater profitability. She said, to be sustainable companies must have "a vision to reduce waste coupled with encouragement for employees to find innovative solutions for the uncertain journey that lies ahead."

Accounting for 2% of the world’s carbon emissions, the ICT sector (information and communication technology) has a very heavy footprint. According to Edmonds the information technology sector can reduce its own footprint and offer solutions to the world’s carbon problem. Edmonds was quick to include the fact that HP is firmly focused on playing a key role in finding and implementing these solutions.

Edmonds reviewed some simple yet innovative sustainable solutions including restricting an employee’s ability to book travel to other offices teleconferencing technology is available. HP has also shown leadership in responsible recycling of old technology and print supplies through its Planet Partners program which is active in over 50 countries.

HP's inkjet recycling program is a good illustration of the company's sustainable initiatives. The program was introduced in 2005, it achieved resource reduction through recycling that saves HP money and builds a stronger relationship with valuable supply chain partners like Staples.

HP's life cycle analysis (LCA) of the recycled inkjet cartridges prove the benefits of the company's recycling efforts. Between 2005 and 2010 recycling reduced the carbon footprint of the inkjet cartridges by 22 percent, cut fossil fuel use in half and reduced water use by 69 percent. Despite these impressive results, HP continues to improve. Carbon reductions are now 33 percent better than in 2005, fossil fuel use has been cut by 62 percent and the water savings have increased to 89 percent.

Edmonds highlighted HP’s management structure which encourages innovation and supports ‘doing the right thing.’ She also mentioned the company's reliance on Integrated principles of Extended Producer Responsibility which imply that HP accepts external responsibility for their products. Finally she stressed the importance of employee engagement programs that both explain issues and support them as they innovate.

HP is committed to sustainability because it knows that this approach results in better products, while increasing profits and decreasing environmental impact. For HP sustainability is a powerful competitive advantage.

To see Helwett Packard's document Sustainability as a Competitive Advantage, click here.

© 2011, Richard Matthews. All rights reserved.

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PUMA's Sustainable Packaging Innovation

In 2010 PUMA launched its innovative packaging solution known as the “clever little bag”, conceived in partnership with Yves Béhar. The company says new packaging initiatives will reduce cardboard use by 65 percent. Less packaging materials, means less use of water and energy to produce. This innovative solution reduces carbon emissions by 10,000 tons per year.

The Clever Little Bag has integrated the features of a traditional cardboard shoebox into a re-usable shoe bag. Reducing raw materials and the resources needed to make them.

PUMA will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year. This translates to saving approximately 8,500 tons of paper, 20 million Megajoules of electricity, 1 million litres less of fuel oil used and 1 million litres of water saved.

The Clever Little Bag also saves emissions and costs in shipping. Because it is smaller and lighter the Clever Little Bag provides reductions in transportation related emissions while reducing diesel fuel requirements by half a million litres.

The replacement of traditional shopping bags with the Clever Little Bag can save up to 275 tons of plastic. PUMA's apparel will be bagged in sustainable biodegradable materials replacing traditional polyethylene bags. This means that 720 tons of polyethylene bags can be avoided per year, which equals a saving of 29 million plastic bags and saves 192 tons of plastic. Replacing paper bags will save 293 tons of paper annually. All of PUMA's packaging materials used will be fully sustainable by 2015.

© 2011, Richard Matthews. All rights reserved.

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Xerox's Green Innovation

Sustainable innovation is key to Xerox's strategy. The company is putting green innovation to work for profit and the planet. For Xerox sustainability and profitability are mutually reinforcing goals for themselves and their customers.

Xerox Corporation is a $22 billion global enterprise for business process and document management. The 136,000 people of Xerox serve clients in more than 160 countries. Through its broad portfolio of technology and services, Xerox provides leading-edge document technology, services, software and supplies for graphic communication and office printing environments of all sizes. ACS, a company which Xerox acquired in February 2010, offers extensive business process outsourcing and IT outsourcing services.

The photocopying giant has also partnered with The Nature Conservancy to promote sustainable forestry, preserve biodiversity and help minimize forest loss and degradation that contributes to greenhouse gas emissions.

Xerox has been a leader for decades, as a mature company they now claim that green is part of their DNA. The company has maintained a business strategy focused on sustainable innovation. Xerox pioneered two-sided copying, print-on-demand, recycled paper and toner cartridges. More recently Xerox developed managed print services that enable customers to achieve their goals of reducing paper and energy usage, while boosting productivity.

The company claims that sustainability is a business fundamental, embedded in their operations and technologies, written into supplier specifications and creating economic value for their customers. They approach sustainability from a life cycle perspective because they recognize that the biggest opportunity to make an impact is by addressing all aspects of their actions, products and services.

Xerox’s innovative solid ink technology enables customers to cut costs and reduce their environmental impact. According to company, their ColorQube™ multifunction printer generates 90 percent less supplies waste, uses 9 percent less life cycle energy and produces 10 percent fewer greenhouse gases than comparable laser devices. Compared with conventional systems, it saves water, and is easier to recycle.

Xerox created the industry’s first Sustainability Calculator to help customers develop a fact-based estimate of their print-related environmental footprint. It enables customers to pinpoint opportunities to reduce both their environmental impact and their costs. They also help customers move from paper to digital documents with innovative business process and document management solutions

On April 7, 2011 Xerox Canada celebrated the achievement of reaching 1,500 patents. U.S. Patent 7,875,411 – XRCC’s 1,500th patent is part of the patent portfolio that covers long life photoreceptor technologies, a key area for increasing the sustainability attributes of Xerox’s laser printers and related products. The Xerox Research Centre Canada is responsible for developing the armour technology that almost doubles the life of photoreceptors - multi-layer thin film devices that convert light into electrostatic images.

“This technology has enabled a 30 percent reduction in waste, less down time and disruption to work flow, improved productivity, and fewer service calls,” says Yonn Rasmussen, vice president of the Xerographic Component Systems Group.

Investment in innovation can provide lucrative returns. Xerox discovered that their innovations have ended up either saving their customers and Xerox money or creating new markets and new profits.

See Xerox's environmental initiatives related to Solid ink technology and ColorQube. The company also has a sustainability Kit (PDF).

For more information, visit Xerox, or for investor information, click here.

© 2011, Richard Matthews. All rights reserved.