Video - Cradle to Cradle: Certifying Products to Create the Future We Want for Our Children

The Cradle to Cradle Products Innovation Institute was created to bring about a large scale transformation in the way things are made. Cradle to Cradle (C2C) provides third party certification of products, they are working to create a future of abundance for our children. In this video they ask the question "how soon will you join them" the answer must be "now." C2C endeavors to provide a new standard of quality around the world. It has five levels of certification that begins with Basic. The other levels are Bronze, Silver, Gold and Platinum.