Innovate or Die: The Next Big Trend in Sustainability

Innovative approaches to sustainability are rapidly becoming the next frontier of corporate differentiation. Being more innovative is not only essential to improve the bottom line, it is also a pathway to growth.

The combination of rapid technological change and slow economic growth are driving innovation. At the macroeconomic level innovation is essential to profitability and economic growth, at the level of the individual organization, innovation is increasingly a key success factor.

Green Innovation and the Economic Importance of Fossil Fuels in Canada

Fossil fuels are the cornerstone of the Canadian economy and many companies are developing technological processes to help minimize their environmental impacts. Fossil fuels and the tar sands in particular are powerful economic drivers of the Canadian economy. The tar sands generate $91 billion for the Canadian economy. Oil and refined petroleum products are responsible for 25 percent of Canadian exports. The oil sands have seen substantial growth in the last couple of decades and they have provided a corresponding number of jobs. As reported in the Financial Post, a February 2014, IHS CERA study, showed that in 2012, oil sands generated almost a half a million jobs in Canada (478,000) Canadian jobs or 3 percent of all jobs in the country and

We are seeing "green" innovation in the Canadian fossil fuel industry including investments in carbon capture and storage. This type of innovation could reduce greenhouse gas (GHG) emissions by 20 percent or more, tailings could be reduced by 80 percent and river water could be diminished by 25 percent.

Examples of Renewable Energy Innovations in 2013

Renewable energy is one of the fastest growing and most interesting areas of innovation. The number of patents issued for renewable-energy technologies has risen sharply over the last decade. The number and size of investments in research and development, as well as in the growth of markets for these products is driving innovation. Here are some examples of renewable energy innovation from 2013.

Pyroelectricity

A new type of electronic circuit was developed in 2013 that may help to improve the performance of solar panels. Typically cooler, slower, mellower electrons don't have enough energy to produce a usable electric current. Ultrasolar has developed an electronic circuit (ideally built into an inverter) that passes a very high frequency signal backwards through the DC wires into the solar module and cells. The slower electrons catch these waves and are turned into hot and fast electrons for long enough to escape the crystal matrix and generate a useful current. This could lead to inverter efficiencies of over 100 percent.

Event - INNOVA-CON 2014 Conference

INNOVA-CON 2014 will take place on January 14-15, 2014 in Brooklyn, New York. The first conference by the International Association of Innovation Professionals (IAOIP) featuring world-class innovation experts. The INNOVA-CON is a great opportunity to meet in person and connect with luminaries in the innovation profession. Content will focus on how to use strategies and methods of innovation to create value.

IAOIP is a professional membership organization that is the world's only independent innovation certification body, providing members with the knowledge, skills and opportunities to deliver real change in their industry or field.

Event - Cradle to Cradle Products Innovation Celebration

This event will take place on Friday, November 15, 2013 at
IAC HQ, 555 West 18th Street, NYC. Cradle to Cradle Products Innovation Celebration in New York City will honor C2C leaders and present the winners of the Cradle to Cradle Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery, with a shared cash prize of $250,000.
Aveda, Method, PUMA, Shaw, Steelcase among Innovators to be Honored.

Across the globe more than 200 companies are transforming product design and leading a new, green industrial revolution. Come see their product innovations first hand.

Cradle to Cradle Products Innovation Institute (C2C) is celebrating manufacturers of everything from clothing and furniture to carpets and cleaning products who have committed to “remake the way they make things” - transforming product design and leading a new industrial revolution. Following the lead of the green building industry, manufacturers from fashion, beauty, home and lifestyle brands are striving to make every product that touches our lives adhere to the highest standards of environmental and human safety.

Innovation is Key for Sustainability: Best Companies are Getting Better According to Tomorrow’s Value Rating 2013

Sustainability strategy company Two Tomorrows', tenth Tomorrow’s Value Rating 2013 (TVR), shows that the best companies are getting better. The rankings recognize companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model,” that is likely to likely to drive sustainable value in the future. This rating assesses the performance of the 50 companies in the Dow Jones Sustainability Index (DJSI).

In order of their performance here are the top ten.

Event - Nexus Conference: Innovative and Sustainable Solutions

The Nexus Conference, will take place March 4-7, 2014, in Chapel Hill, NC, USA. This event will bring together leaders in business, government, NGOs and research to discuss innovative and sustainable solutions that address the intersection of the world’s water, food, and energy needs and uses in a changing climate. The Nexus approach requires systemic thinking and a quest for integrated solutions to guide our decision-making about resource use and development and move to a more sustainable planet.

Event - VERGE (San Francisco) Where Tech Meets Sustainability

VERGE San Francisco will take place from October 14, 2013 to October 17, 2013 at the Palace Hotel.

This event brings together innovators, entrepreneurs, and leading public officials to explore the opportunities for radical efficiencies created through technology advancements in energy, buildings and transportation.

Jeremy Rifkin on the "Third Industrial Revolution": How Renewable Energy and the Internet are Changing the World

Renowned economist Jeremy Rifkin has put forth a compelling theory about how Internet technology and renewable energy are merging to create a powerful "Third Industrial Revolution." Here is a brief except of Rifkin's presentation at a March 20, 2013 sustainability conference in Montreal, Canada. Rifkin was one of a number of experts who discussed energy efficiency, green cities and clean energy.

The conference was titled "Going Green - Smart Choices for a Sustainable Future." Specialists shared ideas on the main challenges and business opportunities associated with the emergence of an "intelligent" economy, based on clean energy and sustainable growth. The event reviewed best practices for creating partnership opportunities between cities.

"Internet technology and renewable energy are merging to create a powerful 'Third Industrial Revolution.' Imagine hundreds of millions of people producing their own green energy in their homes, offices and factories, and sharing it with each other in an 'energy Internet,' just like we now create and share information online. The five pillars of the Third Industrial Revolution will create thousands of businesses and millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct business, govern society, educate our children and engage in civic life," said Mr. Rifkin in his presentation.

Event - International Green IT Awareness Week

A Green technology brainstorm is headed for the IT world as International Green IT Awareness Week running from the 1 - 7 June 2013 aims to shine a spotlight on Green IT and pave the way for organisations and individuals to initiate, promote and support Green IT discussions and action.