Solar Roadways is a grassroots company that is a stellar example of a powerful new approach to business. Their business model is a perfect marriage between innovative technology and innovative finance. Solar Roadways
are spearheading a new reality that levels the playing field and gives us reason to believe that we will find a way to meet our energy needs without fossil fuels.
Solar power was discovered over 170 years ago, but it was only in the 1950s that it became a viable, albeit expensive, technology. However, the high cost of producing solar cells meant that the concept remained in limited use up until recently. The explosion of interest in solar power has brought investment and research that has vastly improved the technology.
