Infographic - Purpose Driven Social Brands

Recognizing Sustainability Leadership in Business

The horrendously irresponsible behavior of some corporations generates well warranted public mistrust, however, tarring all companies with the same brush is a gross injustice to the sustainability leadership shown by many firms.

For more than a decade, early adopters have been leading the charge to craft a more ecologically friendly world. Now those who led the way have helped that approach morph into a key success factor that adds value and provides a competitive advantage.

AECOM's Sustainability Leadership

AECOM is a global company that delivers solutions that create, enhance and sustain the world's built, natural, and social environments. AECOM provides professional technical and management support services for public and private clients in 140 countries around the world. They are active in a broad range of markets, including transportation, facilities, environmental, energy, water and government.

AECOM views sustainability as helping clients, society and its operations address complex challenges by managing financial, natural, social and human capital that work together to advance human progress with less risk. With revenues of $8.2 billion during the 12 months ended March 31, 2013, AECOM demonstrates that being a good corporate citizen can also be very profitable.

Unilever: A Sustainable Corporate Giant

Unilever is an international consumer goods giant that is engaged in a wide range of sustainability initiatives. The company manufactures everything from ice cream to soap and in 2013 they announced that they had managed to make massive cuts in their carbon emissions, use less energy, significantly reduce waste, minimize water consumption, and increased the amount of sustainably sourced raw materials.

John Paul Selects: New Platform for Sustainable Products and Brands

John Paul DeJoria is the self-made founder of John Paul Mitchell Systems and many other successful businesses. He is an entrepreneur who believes in helping people who produce products that are less harmful to the environment.

On July 16th, 2013 in Los Angeles, the Green Business Bureau's Jamie Clem presented iconic entrepreneur DeJoria, with the Visionary Leader award (an award which is made in the USA from recycled glass).

The new "Fusion Distribution Solution" business model known as "John Paul Selects" is a unique distributor of sustainable brands. All of the sustainable products offered adhere to selection criteria which are focused on "Conserving an ecological balance by avoiding depletion of natural resources." Each brand and product is carefully vetted based on a number of rigorous criteria.