What can be Done to Manage the Green Business Slowdown in 2012?

The 2012 State of Green Business Report anticipates a slowdown in 2012, but there are strategies to best manage the hard times ahead. Innovation is the key and this can be achieved through collaboration and cross-fertilization. Collaboration within industries and between industries is crucial to unlock the real potential of sustainable innovation. Cross-fertilization requires more synchronization of activity and adaptation planning, and a common paradigm to work towards.

A Slowdown for Green Business in 2012?

There are indications that as government money dries up, it will auger hard times for green business in 2012. The financial crisis saw a capital infusion into the green economy of around 2.400 billion USD. In 2012 we are seeing widespread spending cuts and funding has slowed dramatically.