Earth Day Marketing Mayhem ROI

Earth Day is now a marketing frenzy, but what is the return on the investment (ROI) for green marketing at this time of year? According to a recent GreenBiz article there is questionable value to environmental promotions at this time of year. Albe Zakes, the global vice president of media relations for TerraCycle, says Earth Day is not the best time for major initiatives. TerraCycle which helps companies with recycling programs, actively dissuades their customers from launching major initiatives on or around Earth Day.

Earth Day "Green" Shopping

There are a plethora of green promotions going on this Earth Day. A very wide range of products can be found with some sort of green marketing angle. A good illustration of the specials, discounts and other promotions are summarized in following two online sites:

Wide Range of Earth Day Promotions

Many different businesses are using Earth Day to promote their products. They run the gamut from green to greenwashing. Here are three examples of products that are using Earth Day as a marketing vehicle. As reported by the Go Green Guy Lowe’s Home Improvement is holding an Earth Day sale on LED light bulbs.

One Stop Green's Earth Day Activities

One Stop Green is an e-commerce site that promotes sustainability and green living 365 days a year. The OneStopGreen.com website offers Green Living products, applications, tools and tips. On Earth Day they are offering special promotions all throughout the site.

Sears' Earth Day Activities

On the eve of the 42nd anniversary of Earth Day Sears Holding Corp.’s is offering some big discounts on its green products. Sears is doing a range of different things for Earth Day from recycling old cell phones and computers to offering great deals on articles like efficient ENERGY STAR-qualified appliances.

Best Western's Earth Day Activities

Best Western International has formed a year long partnership with the Earth Day Network. Best Western is joining Bridgestone in sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people.

Bridgestone's Earth Day Activities

Bridgestone Americas Tire Operations (BATO) is sponsoring the massive Earth Day event on the National Mall in Washington, D.C., on April 22. As the centerpiece of Earth Day in the US, the National Mall event will attract Hundreds of thousands of people to the festivities on April 22.

What Businesses are Doing for Earth Day 2012

As reviewed in a Green Biz article titled How Corporations are Celebrating Earth Day 2012, the business community is getting involved in this high holy day of sustainability. Most sustainability executives interviewed see Earth Day as an opportunity to connect and engage with their employees. Companies are encouraging their employees to get involved in environmental activities like cleanups and other volunteer efforts.

Earth Day 2012 and Business

Earth Day is about sharing an awareness that results in lasting change and nowhere is this more important than in the business community. Everyone needs to be involved and invested to enact the scope of the changes required. But as a leading contributor of climate change causing emissions business has a unique responsibility. As part of efforts to raise awareness businesses are reaching out to employees, customers and their supply chains.