The Growth of Sustainability as Revealed by 3 MIT Reports

According to three reports published in the MIT Sloan Management Review, businesses continue prioritize sustainability to be more competitive, improve their brands and be more profitable. The first study cited indicates that businesses are still investing in sustainability despite a sluggish economy. The second shows they are doing so to gain a competitive advantage and enhance their brands. And the third demonstrates that an increasing number of businesses are deriving a profit from integrating sustainability into their corporate strategies. 

Data Shows that Sustainability Pays

A large amount of data is now available as investors are increasingly demanding more transparency and greater corporate responsibility. A large and growing pool of data indicates that sustainability is a profitable endeavor. According to an article in the Harvard Business Review by Gerrit Heyns, a partner at Osmosis Investment Management in London, England, companies that invest in sustainability do better financially. According to the data cited by Heyns, sustainability focused companies outperform the market.