Video: Journey of Sustainable Business

© 2011, Richard Matthews. All rights reserved.

Video: Sustainability - The Movement of Our Time

The Sustainable Business Network has partnered with film and campaign management company, Borderless Productions to produce a short film that celebrates the growing success of the sustainability movement in New Zealand. The five minute video entitled, Sustainability The Movement of Our Time opened the NZI National Sustainable Business Network Awards, bringing together a line up of sustainability entrepreneurs who shed light on the journey of sustainability over the past two decades.

© 2011, Richard Matthews. All rights reserved.

Highlights of the Opportunity Green Conference 2011

Opportunity Green is an annual business conference in Los Angeles and according to organizers, the November 2011 edition was the best conference yet. It was the "gathering place" for individuals and companies committed to building profitable and sustainable enterprises while solving some of the world's toughest problems. The conference reviewed new trends, critical knowledge and winning partnerships for a world where profits, people and the environment are truly interconnected.

IMD and WWF's Sustainable Business Program

The WWF's One Planet Leaders Program (OPL) is now being taught at Lausanne, Switzerland's IMD. The WWF and IMD's innovative training program drives sustainability into the core of business.

The program’s learning focus is on developing a winning business case and robust strategy for change, leading to sustainable practices which also deliver more profit to the company. The program is designed for leaders who operate at a strategic level and can drive change, and is also open to managers in business functions such as general management, R&D, procurement/supply, marketing and sales; and in sustainability functions.

Participants are part of a global network of peers and experts, and learn from an inspiring faculty which draws from the best of academia, NGOs and the private sector. The program began in fall 2010 and features three 3-day modules focused on strategy, change management and leadership in the sustainability context.

Participants work on their real-world sustainability challenges while being introduced to the complex issues and best practices in sustainability. Pre-, inter- and post-module support will help participants drive and sustain their sustainability change initiatives.

Companies will benefit by having their top managers drive innovation to build competitive advantage while solving some of the key sustainability challenges facing the planet.


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WWF's One Planet Leaders Program

The One Planet Leaders (OPL) program teaches sustainable business development. It was first launched by the World Wildlife Fund (WWF) in 2007, and since that time 200 business leaders have completed the course.

OPL originates from a series of workshops on sustainable business development run with WWF corporate partners. Today it includes an accredited Masters level Executive Education programme – available in Europe and Asia Pacific; three Modular Workshops – accessible as customized training in companies and in regions; a stand-alone Sustainability Master class; an active global Alumni Community; and a One Planet MBA under development.

The goal of OPL is to teach leaders how to manage the planet's limited resources as they build the global economy. Climate, security, food, health, justice and economic growth - these are big issues and the way we manage our environment is vital to all of them.

The private sector has a key role to play in reversing the trends of environmental degradation and social inequality, and is uniquely positioned to lead global solutions through new business models and innovation.

OPL is helping companies meet these challenges. It develops dynamic leaders who can integrate sustainability into all aspects of decision making and build a better more equitable society.

Next: IMD and WWF's Sustainable Business Program

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Hult International Business School Publication "Greenovate!"

A Hult International Business School publication named "Greenovate!" is the first publication in the Beyond Eureka! series of studies by the Center for Innovation, Excellence, and Growth (IXL). The joint publication explores the topic of developing consistent and dependable processes of innovation as well as how companies can employ environmentally-friendly strategies and turn a profit.

The companies they profile include one that makes smart, solar-powered garbage cans that signal trash collectors when they are full, thus reducing fuel costs. This is but one innovative example of the 50 companies featured in the inaugural publication.

The book examines a range of industries and many different products that are profiting from the adoption of sustainable business practices. Each company profile includes the goals and barriers encountered.

Research compiled for a unique hands-on MBA consulting course by the Hult graduating class of 2009 was also incorporated into the book. The publication clearly illustrates that the confluence of good business sense with environmentally-friendly strategies can enhance a product or service.
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