Cleantech Troubles in 2013: Predictions from Kachan

As reported in an Environmental Leader article, Kachan & Co, a boutique cleantech research and advisory firm, is predicting that Global cleantech will “backtrack” in 2013. According to their bleak predictions, venture capital investments will decline even further than they did in 2012 and long-term risks are emerging in the solar, wind and electric vehicle market.

Kachan's latest predictions indicate cleantech venture capital investment won’t ever return to the highs it achieved before the financial crisis of 2007-2008. In 2013, the sector will lose venture investors because of disappointing returns, poor policy support worldwide and a lag time in the pullback of equity and debt investment.

Climate Change Erodes the Ozone Layer

According to recent research climate change may damage the protective ozone layer, which protects us from harmful ultraviolet radiation that causes skin cancer, cataracts, suppresses the human immune system, and damages crops and ecosystems.

The new research published by Harvard University found that extreme weather like climate-driven summer thunderstorms might introduce more water into the stratosphere, which can erode the protective ozone layer over the US and elsewhere.

Pessimism is Impeding Environmental Advocacy

While it is easy to understand why so many environmentally concerned people are fearful and pessimistic, these attitudes detract from the goal of improving our environment. Fear is well warranted, we are on the verge of a widespread ecosystem collapse and we have reached 400 ppm of atmospheric C02 in the arctic. However, rather than just ask how bad things are, we should be asking how we can best address the calamities we face within the time we have available.

Fear mongering does not move us forward, if anything, it alienates people who most need to be brought into the discussion. The reaction to Rio+20 is a great illustration of the point. The summit in Rio has been justifiably described as “weak,” ”remarkably listless,” and a ”disappointment.” Sometimes the zeal of some environmentalists makes it hard for them to recognize progress. The business community’s commitments were the one bright spot at Rio, nonetheless they too were subjected to a barrage of harsh criticisms.  One article suggests that progress at Rio was derailed by big business. Some even dismissed the entire process, claiming that the summit was hijacked by powerful corporations.

A Positive Environmental Message

It is easy to be overwhelmed with the plethora of fear inspiring environmental news. That is why it is so important to craft messages that encourage people to do something positive rather than merely ruminate on all the bad news. This simple message from the Mississippi Valley Conservancy is a positive message for those who want to prevent environmental catastrophe and save precious natural areas.

US Wants Government Action on the Environment but Less Fond of the Environmental Movement

Polls suggest that Americans want to see their government act on environmental issues, but they do not have much love for the environmental movement. According to a number of different surveys, people in the US have seemingly contradictory views on the environment. American public opinion may be divided but there are some issues that enjoy the support of the majority.

Consumers Skeptical of Environmental Claims

Americans are interested in the facts about a product's environmental claims but have little faith. They are however swayed by certain eco-labels. These findings have important implications for the marketing of sustainability efforts.