Crafting a Positive Environmental Narrative

Positive narratives may be our best hope for fostering desperately needed environmental action. Decades of ecological warnings have failed to produce the necessary societal changes. The enthralling realities and fascinating mysteries of the natural world offer endless inspiration for an alternative message that is both factually accurate and emotionally appealing. One of the most universally attractive messages we can communicate is the idea that we are part of the web of life that surrounds us.

Biodiversity is no longer the exclusive domain of academics. As revealed by the plethora of science oriented subject matter in popular media, Americans are increasingly fascinated with accessible portrayals of the natural world.