As 2013 commences we are called to to reflect on the year that has been. Most importantly we need to consider what we will do in the year to come. Last year we saw a number of studies and dire warnings about the state of our environment.There is reason to believe that both the business community and ordinary people are coming to terms with the facts.
The costs and risks associated with climate change make a powerful business case and extreme weather is making it increasingly difficult for the average person to ignore global warming.
In 2012 governments dithered but businesses around the world engaged climate change in record numbers. There was even evidence suggesting that average Americans are embracing climate science in ever increasing numbers.
This year we must come together to act. Businesses, consumers and even elected officials must get serious about engaging the environmental threats we face.
Let us dare to hope that despite the prodigious obstacles arrayed against us that 2013 will be the year that climate change gets the attention that it deserves. At the very least let us all commit to doing what we can to make human activities less egregious to the Earth.
© 2013, Richard Matthews. All rights reserved.
Showing posts with label letter. Show all posts
Showing posts with label letter. Show all posts
Tuesday, January 1, 2013
Monday, December 13, 2010
House Lawmakers Oppose New Car Ratings

Although Republican resistance to the White House is common, legislators are resisting the new car rating system despite the fact that these changes will make it easier for consumers to compare vehicular emissions and save money on gas.
The stickers have not been updated in three decades and the government wants the letter ratings to reflect new technologies and account for emissions affecting the environment. The Obama administration said in August it was considering adding grades ranging from A+ for the most fuel-efficient to D for the least fuel-efficient to the stickers. Under the letter grade proposal, an average vehicle would receive a B- on fuel efficiency and greenhouse gas emissions.
On December 8, Fifty-three House members sent a letter to the Environmental Protection Agency and the Transportation Department indicating that a proposal to add letter grades to the stickers was biased in favor of electric and hybrid cars and would hurt sales of sport utility vehicles and trucks. The letter was signed by 17 Democrats and 36 Republicans.
These lawmakers object to the fact that the plan favors low emission electric cars and plug-in hybrid electric vehicles. They support an alternative that would maintain the current label's focus on the miles per gallon rating so as not to highlight the emissions of combustion engine powered cars.
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America's New Car Ratings: Consumer Concerns and Marketing
Jack Gillis, director of public affairs for the Consumer Federation of America, said both of EPA's proposed labels are an improvement over the current label, for the American consumer, he concedes that money is still an important concern.
Sticker price is not the only economic concern, annual fuel costs are also important to consumers and therefore important in the marketing of new vehicles.
Concerns about dependence on foreign oil is another priority for American consumers. Gillis said that the CFA's research shows that "concern about our dependence on foreign oil seem to have a greater impact on consumer attitudes than environmental concerns."
According to David Champion, the head of automotive testing for the influential Consumer Reports magazine, credibility will be a critical factor in marketing the new electric cars and building a market for the next generation of electric vehicles.
While some consumers may opt for the new car technology for emotional reasons, the mainstream market has more practical concerns. “It’s going to be a very difficult numbers game for consumers” to decide if the economics justify turning to electric propulsion, Champion said.
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