President Obama's 2013 Budget Seeks to Increase EV Tax Credits

President Obama's proposed budget seeks to increase tax credits for electric vehicles (EVs). According to the President's proposed budget, EV incentives would increase from $7,500 to $10,000 beginning in fiscal 2013.

PepsiCo's Sustainability Efforts

PepsiCo is committed to protecting the Earth's natural resources through innovation and more efficient use of land, energy, water and packaging. The company's Sustainability Reports detail PepsiCo's governance and economic impacts, as well as achievements in human sustainability, environmental sustainability, and talent sustainability.

Earlier this year, PepsiCo UK produced its second environmental sustainability report. As reported in a MarketingWeek article, the report looked at climate change, agriculture, water use, its products and how the company works with others to drive change within the business.

Since 2005, PepsiCo has also been committed to greening its vehcle fleet. As of 2009, the company had 1,250 hybrid vehicles, which amounted to the second largest non-governmental fleet of hybrid vehicles in the US.

“Our commitment to hybrid company cars is part of our overall commitment to corporate sustainability and reducing our fuel consumption and greenhouse gas emissions,” said Pete Silva, director fleet procurement, PepsiCo.

The company’s sustainability policy includes steadily improving environmental, social, and economic aspects of the world in which it operates. Topping three EPA lists (The Top 25; Fortune 500 Challenge; and “100 Percent Green Power Purchaser”), PepsiCo will continue to add hybrids to its fleet.

Hybrid fleet models include Toyota Prius and Ford Escape and delivery trucks. Pepsi Co. owned, Frito Lay has electric delivery vans and they use hybrid refrigerated delivery trucks in select divisions.

PepsiCo has also worked with GreenDriver to train sales and delivery drivers on fuel-efficient driving techniques.

In addition to sustainable initiatives in its manufacturing of food and drink the company plans to introduce FSC paper-based packaging to its Quaker and Walkers brands within three years as part of its plan to make all packaging renewable, recyclable or bio-degradable by 2018.

For more information on PepsiCo's sustainability efforts click here.

© 2011, Richard Matthews. All rights reserved.

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Electric and Hybrid Vehicles: Changing Perceptions

A 2011 study suggests that consumers are changing the way they look at transportation. This is one of the key findings of an Accenture survey tiled Plug-in Electric Vehicles: Changing Perceptions, Hedging Bets.

The Accenture survey also found that:

• Purchase price is only one deciding factor in buying an electric vehicle. Recharging convenience, range anxiety and even the source of the energy for recharging are all of concern to potential buyers.
• Today's consumer favors plug-in hybrids over full electric vehicles
• Utilities will have to invest in infrastructure upgrades to meet consumer preference for where and when they recharge their electric cars.
• Utilities may face competition for charging services from new providers.

Consumer's views on hybrid and fully electric vehicles are maturing as is the market and infrastructure that supports them.
© 2011, Richard Matthews. All rights reserved.

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