This complimentary report provides a recap of key themes and takeaways from New
Metrics '12, in the form of reflections on recent lessons, leading case
studies and forthcoming opportunities.We are seeing rapid shifts in the following three areas:
1. The degree to which citizens trust business
2. The degree to which people care if any individual brand persists,
3. The degree to which society is beginning to hold business accountable for addressing many of the social and environmental challenges we face.
The metrics by which we define and measure value must change if for no other reason than to respond to these shifts.
