Showing posts with label engagement. Show all posts
Showing posts with label engagement. Show all posts

Friday, November 16, 2012

The Growing Problem of Cell Phone Waste

Electronic devices continue to be the fastest growing waste stream in the US and cell phones are a major part of this. In 2011, manufacturers produced more than 1.68 billion wireless phones worldwide. In the United States alone, it’s estimated that fewer than 10 percent of discarded mobile phones will be recycled.

Regular phone upgrades are driving the growth of electronic waste. Companies like Apple regularly upgrade their technology and encourage users to buy new models. This built-in obsolesce is the kind of irresponsible business practices that drive profits but destroy the environment.

AT&T's Record Breaking Recycling for Wireless Devices

As reported in an Environmental Leader article, Guinness World Records have certified that AT&T customers broke a world record by recycling 50,942 wireless devices during a one-week period. In 2011 AT&T collected about three million cell phones for reuse and recycling and the company's new trade in program is expected to help AT&T surpass that number in 2012.

The recycling of these AT&T devices in 2011 avoided sending 25,471 pounds of waste to landfills. In September, AT&T launched a line of phone chargers with housings made of at least 30 percent post-consumer plastics. The chargers are also Energy Star 5-rated, meaning that they use “minimal” power when plugged in.

Sprint's Industry Leading Cell Phone Recycling

Since 2001, Sprint's takeback program has collected more than 4,000 metric tons of electronic waste which comprises more than 40 million wireless devices. These programs not only keep phones out of landfills they have helped the company avoid more than $1 billion in costs. In 2011 Sprint recycled more than 11 million wireless devices, over 211,000 on average per week. Sprint is the first and only US wireless carrier to outline specific commitments that address electronic waste (e-waste) holistically. Sprint is ranked No. 3 on Newsweek’s Green Rankings of American companies and it is the only wireless carrier to crack the top 25 for Newsweek's Green Rankings of global companies.

Sprint celebrated America Recycles Day by raising awareness of the importance of recycling. Sprint has launched a phone recycling pledge where customers can win one of five rewards cards worth $500 (now through Nov. 30). Sprint has also posted a video online that illustrates how old cell phones can gain a “second life” while reducing the amount of electronic waste in the marketplace.

Recycling is a Business Imperative

Recycling is a core feature of responsible business practices. An ever growing number of companies are treating recycling as a serious corporate priority. Almost 75 percent of corporate waste can be recycled and recycling waste can also benefit the bottom line. There is high residual value of the metals used in cable, especially copper, both production waste and discarded cable needs to be recycled. Metals, paper, newspapers, bottles, cans, plastic waste and residue are also high priority recyclable materials in the work place.

Thursday, November 15, 2012

What Businesses Can Do on America Recycles Day

The business community has a crucial role to play in recycling. According to the U.S. Environmental Protection Agency (EPA), as much as 45 percent of the 250 million tons of municipal waste generated in 2010 was from commercial and institutional locations such as business and government offices, retail establishments, schools and hospitals. Recognizing the power of individuals in the workplace to engage in recycling which results in saving energy, reducing emissions and landfills, conserving natural resources and generating jobs.

Keep America Beautiful has launched a Recycling Pledge Inviting Businesses and Governments to Commit to 10% Increase in Workplace Recycling. Keep America Beautiful is challenging corporate America and government to sign up for its Recycling at Work pledge. The pledge requires businesses, governments and institutional entities to commit to a 10 percent increase in the recycling of paper products, beverage containers, electronics and batteries in the workplace through a variety of actions by 2015. It also encourages the recycling of food waste and other biodegradables.

America Recycles Day 2012

Every year on or around November 15 the America Recycles Day event encourages people to enhance awareness and encourage action through thousands of events. America Recycles Day is a program of Keep America Beautiful, in 2012 it is celebrated on Thursday November 15. America Recycles Day is a nationally recognized day dedicated to promoting and celebrating recycling in the United States. On this day thousands of local events will be held across the country ranging from electronics collections and document shredding events to plastic bag collections and recycled art shows. Throughout the month of November, an estimated 2 million people will join in the celebration.