Five EV/Hybrid Product Marketing Strategies

Demand for Hybrid and Electric Vehicles (EVs) is growing at an ever increasing rate. A Mintel study indicated that sales of hybrids and EVs were up 73 percent in 2012. They forecasted that the number of hybrid and Evs will reach 535,000 units by the end of 2013, which represents a 14 percent increase in sales over 2012. By 2017, Mintel predicts that sales of hybrid and EVs will reach 850,000 units, representing five percent of the total US car market.

Automotive companies are now vying for attention in an increasingly competitive space. Here are five EV product offerings and the associated marketing strategies of the five different automakers.