Showing posts with label catch-up. Show all posts
Showing posts with label catch-up. Show all posts

Monday, June 10, 2013

Is Apple's Adoption of Sustainability Too Little Too Late?

Apple is trying to offset its long history of  unsustainable practices through a number of initiatives that include hiring former EPA head Lisa Jackson. Even if the company manages to clean up its act, they may be haunted by their past for years to come. As Apple strives to improve its sustainable performance, the company is being battered by allegations of tax avoidance. Over the last few years Apple has been plagued with a number of problems including criticisms of their labor force in China, concerns about their supply chain and a forced reversal on EPEAT.

These factors seem to have eroded the firm's bottom line. Apple's profits and stock valuations have all suffered in recent months. From the beginning of 2009 until the end of 2012 Apple's (AAPL) meteoric rise seemed unstoppable. Then the stock plummeted losing almost half its value in the first quarter of 2013 (Going from a high of more than $700 per share in September 2012 to $390 per share in April, 2013).