Showing posts with label capitulate. Show all posts
Showing posts with label capitulate. Show all posts

Tuesday, December 4, 2012

Greenpeace Succeeds in Forcing Zara to Detox

Since 2011 Greenpeace has been asking Zara (a brand within the Inditex group) to eliminate hazardous chemicals from its clothing lines and supply chains. Late in 2012 Zara succumbed to pressure from Greenpeace and decided to address the issue of toxic pollution. Zara finally capitulated after Greenpeace launched an aggressive global campaign targeting the store.

Zara and the seven other brands in the Inditex group (Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) is now publicly committed to eliminate all discharge of hazardous chemicals from its supply chain and products by 2020. Zara will immediately begin to phase out some of the worst offending chemicals like PFCs.