This year’s keynote speaker is Judith Guido, former sales, marketing and strategy executive of Service Master’s TruGreen Landcare. She will focus on how to leverage the green phenomenon and make a profit from it. Guido’s presentation is entitled, Leveraging the Green Phenomenon & Building a Profitable Green Company.
Highlights include, Understanding the size and opportunities with the green market, how to leverage the green opportunities within your market, creating differentiation and a competitive advantage with green and how to build and position an profitable green company.
