The Free-Market Case for Sustainability from a Skeptic (Video)

Free market capitalist, libertarian, and green advocate T. J. Rodgers is neither a Democrat nor a Republican, yet he enthusiastically makes the business case for companies cashing in on renewable energy like solar power. He has demonstrated through his own experience and the experience of his company (Sunpower) that going green is fiscally responsible. Rodgers is even receptive to President Obama's take on cap-and-trade. What makes his approach particularly interesting is the fact that his advocacy does not engage the environmental argument, rather he argues the case for green based upon the benefits provided to business.