Showing posts with label Strategic Planning. Show all posts
Showing posts with label Strategic Planning. Show all posts

Thursday, February 10, 2011

Rare Earth Minerals Power the Green Economy and Embolden China's Bid for Dominance

China's control of rare earth minerals positions the nation as the green OPEC of the future. China controls the vast majority of the world's supply of rare earth minerals which are vital to a wide range of new technologies.

Rare earth elements or rare earth metals are a collection of seventeen chemical elements in the periodic table, specifically the fifteen lanthanoids plus scandium and yttrium. However, because of their geochemical properties rare earth elements are typically dispersed and not often found in concentrated and economically exploitable forms known as rare earth minerals (REMs).

All other countries producing rare earth minerals are dwarfed by the scale of Chinese production. China now produces approximately 97% of the world's rare earth supply, mostly in Inner Mongolia. All of the world's heavy rare earths (such as dysprosium) come from Chinese rare earth sources such as the polymetallic Bayan Obo deposit.

REMs are a crucial part of many modern technologies, including clean technologies like hybrid car batteries and wind turbine motors. REMs are essential to modern electronic devices, rechargeable batteries, electric motors, photo optics, solar cells and strong magnets.

China has understood the strategic and technological importance of REMs for a long time. Almost 20 years ago, Communist Party Leader Deng Xiaoping said in a radio broadcast from China National Radio, "There is oil in the Middle East. There is rare earth in China."

The surging importance of cleantech is driving demand for REMs. The current generation of hybrid cars alone each require between 23 and 25 pounds of REMs. By 2015, there are likely to be over 10 million battery-powered cars on the road around the world. This translates to 250 million pounds of REMs for hybrid and fully electric vehicles in the next few years.

China is driving the green economy forward, and the green economy is driving the demand for REMs. With the vast majority the world's reserves of REMs under Chinese control, this puts China in the enviable position of controlling some of the earth's most important natural resources.

© 2011, Richard Matthews. All rights reserved.

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Wednesday, June 16, 2010

Best Practices for Engaging Employees in Sustainability

A successful sustainability initiative demands the willing participation of employees. Although there are ample opportunities for creative innovation, there are some simple best practices for introducing and cultivating a workplace environment that supports sustainability initiatives.

The first step to engaging employees in sustainability involves setting targets. This means developing clear strategic objectives and then sketching out actionable plans to achieve those objectives.

It is important to provide incentives for participation from the inception. Establish recognition and/or reward programs for employees who contribute to the company's sustainability initiatives.

Announce the program and schedule an inaugural event for employees. Use coordinated communications to inspire and motivate change, while enhancing the company brand. Focus on educational efforts that help employees understand how their individual actions can make a positive impact on the organization.

Promote the program with regular communications and updates. Add sustainability to your company newsletter and educate customers about the company's sustainability initiatives. Remind people that individual actions multiplied many times make a difference.

Empower people at the local level. Be open and transparent about the progress on individual sustainability projects. Develop interactive scorecards and encourage friendly competition among office and regions. Provide opportunities for employees to participate and collaborate, it is good to maximize participation, however, green programs work best if they are voluntary.

Businesses that succeed in engaging employees in sustainability, improve morale and benefit the bottom line while developing a productive collaborative culture.
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