GE's Ecomagination Program (Video)

This video addresses GE's innovative ecomagination program. Through this initiative GE is developing innovation and technology for alternative energy and eco-friendly solutions such as electric car technology, clean coal, biofuels, and wind power. GE believes ecomagination is more relevant today than ever. Find out why in this video presented by Steve Fludder, the former vice president of GE's ecomagination, and Mark Little, director of GE Global Research.

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GE's Mark Vachon Says Greentech Opportunities are in the Developing World Not in the US

According to Mark Vachon, a 29 year GE veteran and the leader of ecomagination, the best opportunities for greentech are in the developing world and not in the US. GE has adopted a business strategy that has invested $5 billion in clean tech research and development and generated $106 billion in revenues through 2011. Ecomagination is an innovative program that is crowdsourcing green ideas. The program is developing innovation and technology for alternative energy and eco-friendly solutions. Ecomagination underscores GE’s commitment to imagine and build innovative solutions to today’s environmental challenges while driving economic growth.

As reviewed in the Daily Beast, Vachon disagrees with those who say we have to choose between economy and the environment. We really do not have to make a choice we can have both.